Invest in Aiething – SEIS/EIS Approved – Startup

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About Us

Here at Aiething, we sell the highest brands in the home furniture and accessories categories. Brands like Fifty Five South, Premier HW, and others. We are currently learning from these high profile brands, and soon we will have our exclusively manufactured products designed and manufactured by the hands of our artists.

Investment Highlights

Being in the Ecommerce field in the UK for almost three years now, we can see exactly what it takes for us to reach our next phase of the plan.

We currently receive around 300 to 500 visitors per month from Google shopping.

Providing high-quality products at meagre prices is a great potential waiting for the right opportunity.

Vision and Value Proposition

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We are already established in Egypt, and we have a workforce that produces high-quality products with significantly lower costs than anywhere else. In addition to the currency difference between the UK and Egypt, £1000 is E£22000.

Once we reach the second phase and start exporting our own Egyptian made products, the revenue will increase exponentially for apparent reasons like, One of the sofas that we sell for Fifty Five South cost us £1.5k, and we sell for £2.5k, although we can make the same sofa with even better quality for only £50 and then we can sell for £100 with 100% profit. We have incredible designs for Sofas, chairs, tables, side tables for low prices and extremely high quality and aesthetic. Once we start selling our products and increasing brand awareness, Aiething will gradually be one of the top businesses in the home and garden category.

We are already established in Egypt, and we have a workforce that produces high-quality products with significantly lower costs than anywhere else. In addition to the currency difference between the UK and Egypt, £1000 is E£22000.

Once we reach the second phase and start exporting our own Egyptian made products, the revenue will increase exponentially for apparent reasons like, One of the sofas that we sell for Fifty Five South cost us £1.5k, and we sell for £2.5k, although we can make the same sofa with even better quality for only £50 and then we can sell for £100 with 100% profit. We have incredible designs for Sofas, chairs, tables, side tables for low prices and extremely high quality and aesthetic. Once we start selling our products and increasing brand awareness, Aiething will gradually be one of the top businesses in the home and garden category.

The Problem

We successfully reached a sales stage, which was achieved with the least resources. Now we aim to attract more visitors and generate many sales every month. This, according to our well-defined plan, is going to be achieved with no more £20000 through Google shopping ads.

Target Market and Opportunity

The UK is #4 worldwide when it comes to ecommerce. Our category, the home and garden category, is the 4th best seller category in the UK.

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The Solution

Google shopping ads have proved to be the perfect way to reach the desired success.
Google offers a chance for high performing stores, stores that achieve at least 100 sales in a single month, to run advertising campaigns on a pay-per-conversion basis. This program will provide thousands of visitors every month.
The plan is to run Google Shopping campaigns and bid on £1 per click. This campaign will allow us to reach the limit of 5k visitors and qualify for the pay per conversion program after 1-3 months (maybe 4 or 5). Since the PPconversion program will generate significant traffic per month, we will not need any more funding. To reach the goal faster, we do 3 main things. First, we only focus on less than £100 since they get the highest conversion rates. Some products cost as little as £6 and count as a sale in Google ads. Second, we keep our shipping fees very low, only £8 for UK orders. Third, we deal with companies that work solely on increasing conversion rates. We work with these companies through AWIN.

Business Model

We are currently in the growth-seeking stage through Google shopping ads and affiliate marketing. After we reach the next phase of the plan, we will start focusing on online marketing, social media, TV and offline commercial campaigns.

Traction and Validation

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We are currently generating less than 10 sales per month because of the minimal monthly visitors.

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Our conversion rates range from around 1%-3%.

Marketing and Sales Strategy

Our current marketing strategy depends on two things. First, we are an Awin’s advertiser, which affiliates take the commission. After 4 months with Awin, we see that they are not enough. Second, we deal with a digital marketing agency called Speqta, which manages a Google shopping campaign for us, and we pay them per sale.

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Team

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