About Us

Amari Pax holds the intellectual property of State management. State management is performance psychology; it’s a structure for optimal control of the mind and, in turn, the body. With greater understanding, awareness and control of the mind, you will be able to unlock your limitless potential. State management allows people to elevate their cognition and provides freedom for innovation and management of mental health multipliers.


What is a mental health multiplier?


A mental health multiplayer is something that negatively affects the way humans function. These are things such as alcohol, social media, caffeine, poor sleep, anxiety, and depression, to name a few. These lead to people experiencing “burnout” and a general decrease in their ability to be productive. Our inability to manage our state is causing corrosion on society. What we see in the community are not normal byproducts of a functioning society. Increased depression and suicide in teenagers have worrying consequences for our societal structure in the future. What we can see is a substantial increase in overload.


I aim to build a freemium app with significant business possibilities with B2B and B2C. This is not just another fitness tracker. This philosophy of human cognition will help change how executives work, how students study, how athletes train, and how the general public interacts with their environment. I would love to know if you would be interested in being a part of this transitional moment in the mental fitness space.

Vision and Value Proposition

Amari Pax and State management will fundamentally change the way humans learn, work and think.
We lock minds to their full potential and reduce the risk of overload.

Amari Pax and State management will fundamentally change the way humans learn, work and think.
We lock minds to their full potential and reduce the risk of overload.

The Problem

Overload is the problem – Mental health numbers are skyrocketing due to improper management of our minds. 74% of UK adults have felt so stressed over the last year they felt overwhelmed or unable to cope.51 million users downloaded Top 10 meditation apps in the year 2019.

Target Market and Opportunity

Total Addressable Market (TAM) -£120 billion mental wellness
Serviceable Addressable Market (SAM) -£39 BILLION
The SAM is comprised of the three mental wellness industries. Self-improvement(33B), meditation and mindfulness(3B) , and CBD market(2.8B).
Target Market – £390 Million Market Share – 1%

USP -State management is a concept extremely well researched within the most updated neuroscience, psychiatry and psychology. It expands across many different modalities, there is nothing out on the market like this. Most mental wellness trackers focus on input and physical physiological responses. State management expands on what those physiological responses do for the mind.

The Solution

Cognitive Balance
We provide users with a groundbreaking way to elevate their mental performance within State management. This revolutionary performance psychology unlocks the model of guiding users’ cognitive performance into the future.

Business Model

  • Year 1 – 2022 – MVP / Corporate Wellness Program / Mass Launch / End of Year Users 500K (£587,000Total -REV 1 – 405k – REV 2 – 182K)
  • Year 2 – Nootropic Marketplace Launch / 2M Users
  • Year 3 – The largest referral space marketplace for mind elevating supplements.
  • Year 5 – The most advanced digital wearable on the market. That manages your complete mental and physical performance.

Traction and Validation

We are a start-up with massive growth potential

Currently writing two studies to validate proof of concept.

Marketing and Sales Strategy

We aim to embed state management into the corporate wellness and well-respected universities.

  • Building the ethos and possibilities of State management.