About Us
Arrivu creates solutions for digital marketers that leverages our proprietary Voice/AI technology and the Arrivu Platform. Our first product, iStory, integrates Voice/AI, rich media (video, music), and analytics, enabling marketers to create engaging interactive voice activated content, cost-effectively.
Investment highlights
The Arrivu Platform uniquely integrates 4 valuable technology elements:
Voice-to-text
Text-to-action
Voice UI
No Code Enterprise platform
There is proprietary IP throughout the Arrivu platform. Patents are pending.
The Problem
Despite the fact that voice activation is now the most disruptive force in digital commerce, marketers are still spending hundreds of millions of dollars on digital content that is activated only thru typing, clicking, scrolling, hunting and pecking. Because until now creating content driven by Voice/Ai, that integrates non-linear storytelling, rich media and analytics would take hundreds of thousands of dollars and months of expensive time. It would require software integration and be almost impossible to personalize (the brass ring for marketers).
Target Market and Opportunity
Our target is mid to large-sized digital agencies and “In-house” marketing departments. There is over $175 billion spent on digital marketing annually in the U,S. and Europe, and it is growing at 12% per year. There are over 42k mid/large digital agencies, and companies with over $1 billion revenue with in-house agencies. The need for engaging, cost-effective digital content is exploding but marketing budgets are flat. 65% of CMOs believe their budgets are underfunded. Sources: Promethean Research, Forrester
The Solution
Enter iStory, the first interactive storytelling tool for digital marketers that integrates Voice/Ai, rich media and analytics. Now anyone can create a dynamic, non-linear story in just a few hours. It’s easy to modify and personalize the content. The power of voice activated storytelling is just an iStory away. And NO, additional software coding or integration is required.
Business Model
We will sell directly to our target. Because of their size, each target organization will have multiple clients, brands and projects. We will use a “Land and Expand” strategy to penetrate each organization and create ongoing revenue. There will be a fee for every iStory project in each organization. The fee will include permission to use the iStory for 3 months. There will be a subscription fee for each month after the initial 3-month period. Arrivu will employ both direct sales and account development staff to ensure successful implementation of the strategy.
Traction and validation
Launching our sales process
Marketing and Sales Strategy
We will sell directly to our target. Because of their size, each target organization will have multiple clients, brands and projects. We will use a “Land and Expand” strategy to penetrate each organization and create ongoing revenue. There will be a fee for every iStory project in each organization. The fee will include permission to use the iStory for 3 months. There will be a subscription fee for each month after the initial 3-month period. Arrivu will employ both direct sales and account development staff to ensure successful implementation of the strategy.
Do You Have A Question? If you need any more info, you can contact the entrepreneur directly.
Team
