The mobile tech app trends are rapidly changing, but one can’t deny that it helps improve businesses, especially startups.
Despite the devastating effects of the COVID-19 pandemic, the mobile development market continues to thrive, with the prediction for the overall mobile app market reaching a staggering $935 billion in revenue in 2023.
And if you’re looking forward to improving your startup with the top mobile tech app trends or new app development, then this article suits you.
Top 16 mobile tech app trends that can boost startups
A conversational chatbot is the first and foremost mobile tech app industry trend.
With chatbots, your team can quickly resolve issues that are important to your startup’s growth.
Chatbots help online stores provide 24/7 customer service, real-time responses to basic questions, create original email content, track user behaviour, and make product recommendations.
Even companies like Spotify, Pizza Hut and Starbucks use an AI chatbot on their Facebook Messenger to take complex orders from customers.
2. Predictive Analytics
Before, only big corporations used predictive analytics for their benefit. But nowadays, even small startups have the opportunity to use it.
Here are ways how using predictive analytics can help you boost your startup:
Understanding your potential audience
Usually, a startup begins in a niche or smaller audience segment and then expands after gaining traction. It limits risk while also providing a much safer route of growth.
However, with predictive analytics, you can better understand potential audiences. It helps you delve deeper, identify new customers interested in a product, and recommend engaging or targeting them.
Optimising product management
Startups generally launch with just one or two products, and the inventory would grow with time.
However, the issue with product launches is that no guarantees can be made.
Predictive analytics can help determine whether planned launches will be successful and whether your customers will be open to new ideas. This is important, especially for businesses with limited funding, because it’s necessary to reduce the risk of failure and losses.
Companies like Amazon and Netflix use predictive analytics to target customers and provide a better user experience.
3. Mobile Wallets and Mobile Payments
Today, customers no longer have to wait in huge lines at banks or cash withdrawal machines to conduct transactions. They only need to click on their mobile wallets.
Because of this, mobile wallets and mobile payments boost your startup by becoming the most convenient option for customers. It allows shorter lines at counters and improves the customer experience. Customers can access more accounts without carrying a physical wallet full of cards and cash.
It also helps your startup by making bookkeeping easier. When running a business, you’ll need a simple accounting system that allows you to invoice customers, pay bills, and communicate all of your payments with your accountant. Introducing mobile payment options can help a company manage its cash flow more effectively, allowing you to save money on bank fees and assess your cash flow situation better.
4. Mobile eCommerce
Mobile e-commerce is a new way to buy items online from electronic stores or get online services from automated service providers. It allows your business to acquire global reach – to sell your products or services to customers all over the world, bypassing the limitations imposed by conventional stores.
Mobile eCommerce benefits your startup by giving your customers a better overall experience. Customers have access to a broader choice of products and more competitive pricing without ever having to leave their mobile devices, making shopping easier.
5. Artificial Intelligence (AI)
AI has become mainstream and accessible to small businesses, making it a game-changer for those who take advantage of it. It helps you realise your full potential and gives you a much-needed edge over your competitors.
Revolutionise human resources
Hiring is a significant investment, and employee turnover may substantially impact your startup. With AI, you can improve your chances of identifying and attracting the best talents in your field.
And once employed, AI can assist you in detecting employee engagement, at-risk employees, and the productivity of your employees, allowing you to construct a well-functioning organisation.
Content curation is all about finding high-quality, relevant material from other sources and marketing it to help develop your startup authority and engagement.
And curation, like content creation, can be automated with the help of AI.
Search Engine Optimisation
By discovering opportunities such as related keywords, competitive analysis, and search intent research, AI may help you improve your startup’s SEO strategy.
AI’s algorithms and speed might help you speed up the process and increase the accuracy of your keyword research. It can help you analyse visitor intent and determine the most beneficial terms for your startup.
One example of a AI startup is Darktrace, a cybersecurity company that relies upon artificial intelligence. It employs self-learning algorithms to detect and respond to cyber threats in the cloud, virtualised networks, IoT, and industrial control systems.
6. Augmented Reality (AR) and Virtual Reality (VR)
Marketers must keep up with new developments to exceed client expectations and provide the best possible experiences.
And with augmented and virtual reality, businesses can create unique experiences, engage customers, and boost conversions.
Startups can use augmented reality and virtual reality to bridge the gap between experience and action.
You can create a digital experience that can market products and services instead of a physical one. You can exhibit development and promote existing products, and customers will be more invested in what you’re generating, and you’ll have a source of feedback as a result of this.
Also, with augmented reality and virtual reality, your customers come to you rather than you having to go out of your way to attract them.
Rather than using ad blockers or clicking out of ads quickly, people seek out VR brand experiences, such as allowing your customers to try products before buying them.
FundamentalVR, a virtual reality-based medical education platform, is an example of a startup that uses virtual reality.
Their platform, Fundamental Surgery, is the market-leading medical education platform. It offers multimodal simulation and training using the latest AI techniques across tethered and all-in-one VR, mixed reality, and mobile.
7. Cloud Computing Integration
Cloud computing stores and accesses data and applications through the internet instead of on a computer’s hard drive.
It’s one of today’s most talked-about topics and has altered how startups and small businesses operate and store data in recent years.
Here are three ways how cloud computing helps you boost your startup:
Setting up a remote office
The COVID-19 pandemic has practically impacted every business worldwide, with businesses opting for their employees to work from home.
And since cloud computing allows your employees to access files, documents, and other valuable resources from anywhere just by using any Internet-enabled device, you can create a remote workplace. There are no limitations on when or where your employees can work.
You can quickly scale up or reduce your operations and storage needs with cloud computing. And since the cloud service provider handles it, you don’t even have to spend money on upgrades or install them yourself.
Creating a disaster-recovery environment
When you save your data locally, you risk losing it if your laptops or computers break.
However, even if your organisation suffers a severe disaster with cloud computing, you won’t have to worry about restoring your data.
Since cloud data can be accessed from any device with an internet connection, you can carry on with your business even if your work computer fails.
8. Biometrics advancements
Biometrics is one of today’s most rapidly developing technologies. It authenticates by recognising physical traits such as faces or fingerprints, making it difficult to steal or copy. It’s one of the safest ways to protect personal and commercial data on your mobile tech app.
You no longer have to worry about security breaches. Since those with permission can only access certain rooms and levels, you can store sensitive data safely in your organisation.
Barclays, a multinational universal bank, was one of the first to offer one-touch fingerprint banking access and expanded its voice-enabled biometrics. This biometric technology allows Barclays bank contact centre to identify their customers based on the first few words they say on the phone. Their voice recognition technology analyses each customer’s unique voice to instantly authorise their identity, replacing the need for traditional security passwords.
9. 5G Technology
5Gis the fifth-generation wireless technology. It can provide higher speed, lower latency and greater capacity than 4G LTE networks. Its existence opens up a world of possibilities for new products and services and new business models.
5G boosts startups by:
Increasing the effectiveness of big data analytics
AI, robotics, and the IoT will all benefit from 5G, and an influx of data will come with these advancements.
Investing in analytics tools will be vital to your startup’s success because it collects, stores, and uses data.
Getting ready for automation and AI
New automation and AI technologies will be able to take advantage of faster bandwidth and lower latency. Businesses will rely on mobile networks more than ever before, and IT expertise will be needed to revamp and streamline essential operations.
9. Internet of Things (IoT)
Internet of things ( IoT) is a network of interconnected computing devices, mechanical and digital machines, things, animals, or people with unique identifiers (UIDs) and the ability to transfer data without requiring human-to-human or human-to-computer interaction.
IoT inspires startups to rethink how they approach businesses and provides them with the tools to improve their strategy.
IoT helps you make informed decisions about pricing, logistics, and sales based on real-time data with unprecedented access to data. This will aid in smoothing business-to-consumer relationships, lowering the time required to make a decision and reply.
10. Beacon Technology
It is one of the most recent advancements in proximity marketing and location technology.
Beacons are small wireless transmitters that communicate signals to other smart devices nearby using low-energy Bluetooth technology.
Beacons help your startup by using smartphones to detect a customer’s presence and deliver relevant information, such as personalised shopping suggestions and special offers.
Even McDonald’s used beacons at its 15 cafés in Istanbul to enhance personal relationships with their customers. They used a famous Turkish loyalty app called Shopping Genie to target customers near a local McD Café as part of this initiative. Customers received mobile coupons via the app, enabling them to buy a coffee and a complimentary beverage.
11. Blockchain Technology
Blockchain is a system of storing data, making it difficult or impossible to alter, hack, or cheat the system. It’s a digital ledger of duplicated transactions distributed across the blockchain’s complete network of computer systems.
Here are two ways how blockchain technology helps you boost your startup:
Easier money transfers
Because the international payments procedure involves numerous players: the source bank, the central bank, correspondent banks, and eventually, the destination bank, fees are significantly high.
However, blockchain eliminates the need for multiple intermediaries in typical cross-border money transfers. Money is moved directly from Bank A to Bank B via blockchain, eliminating the need for two other correspondent banks and decreasing your transaction time and cost.
Fraud prevention and transaction tracking
Blockchain technology helps fraud detection, allowing for real-time information sharing and giving all participants in blockchain visibility over transactions.
Also, since digital ledgers are nearly impossible to change, it’s easier for you to track title ownership.
Verv, a startup that provides insight into household electricity consumption, uses blockchain to supply low-carbon energy without using solar panels. It intends to reduce electricity use, lower electricity prices and reduce carbon emissions.
12. Enhanced Mobile Security
Mobile tech app security concerns are on the rise, necessitating better enterprise risk management. Organisations must identify mobile device vulnerabilities to mitigate corporate security threats and guarantee that data, applications, and infrastructure are safe.
Fortunately, with the right enhanced mobile security solutions or applications for your startup, you can avoid losing your phone, which may hold sensitive personal or applications.
Enhanced mobile security can also identify the risks or threats posed to business transactions on you and your employees’ mobile devices and keep track of what, from where to which device and by what means your data is being transferred.
From a survey of 4,160 people, UK consumers acquired 1.6 million new devices every month in the last year, giving each person access to 5.4 different digital devices, with wearable devices having the most significant increase in ownership, with 40% of customers owning one.
Here are different ways how wearables help your startup:
Wearables assist in boosting productivity. It helps your business in task management efficiency, whether it’s a smartwatch that provides access to calendar and appointment reminders.
Wearables help prevent workplace accidents before they happen by monitoring employee behaviour or guiding workers through potentially harmful tasks. This not only saves the employee much pain, but it also saves you money and time.
Blueberry Home Solutions, a company that can monitor gas and oil consumption and provide you with the bill in real-time, uses smartwatches in-house for research and development. It has developed an app that can control lab tests remotely and be controlled via a smartwatch, eliminating the need for an engineer to be onsite.
Geofencing is a location-based mobile tech app service that allows your business to deliver notifications to smartphone users within a specific geographic area.
Here are different ways how geofencing can help your startup:
Brings in customers
Geofencing is extensively used as a marketing technique to reach out to potential customers in the area by sending promotions and information directly to their phones.
It improves app usage by over 200%, resulting in strong consumer engagement and a higher chance of selling.
Geofencing notifications have been shown to improve the number of people who click on the promotional message your business sends them and can greatly benefit small businesses wanting to boost consumer awareness of their brand.
Low-Cost Marketing Strategy
It is a very cost-effective way to advertise. Most small businesses don’t have extensive marketing or advertising budget, yet they still need marketing tools to grow. It is cost-effective because a small business may construct its marketing channel rather than paying for one through an advertising or marketing firm. It allows small businesses to compete with big companies for a fraction of the price.
One example of a startup using geofencing is Uber. It uses geofencing to create fences around airports, nightclubs, hotels, and more. When users get off a plane, Uber sends them a push notification informing them that Uber drivers are nearby to take them to their destination.
Personalisation is a critical strategy for your current and future success and is something your customers expect from you. It helps you increase sales, income, and conversions.
Personalising your services and providing a tailored experience to your customers makes sense, as 75% of customers prefer buying from a company that knows their name and purchase history and recommends options based on past purchases or preferences.
One example of personalisation is Sainsbury’s, one of the most popular supermarkets in the UK. It began prioritising data-driven personalisation in 2012 when it adopted coupon-at-till technology to print targeted coupons on products people intended to buy. It’s also the first European retailer to install self-service checkouts in all of its locations, which can be viewed as a type of customisation because it allowed customers greater power at the cash register.
The mobile tech app trends are continuously evolving, and no matter what type of business you’re in, you’ve got to stay updated on the newest technology trends.
Whether it’s AI, biometrics or geofencing, consider applying some of these top trends to your startup. These trends have numerous advantages, and refusing to acknowledge their relevance in your startup makes you set yourself up for a disaster.
If you want to know more about these mobile tech app trends, consider talking to someone from our team.
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