Einee is an EdTech app that teaches and inspires children 6-14. It allows them to talk to famous real life characters like Einstein and Cleopatra. Einee is in both highly educational and highly playful. It was launched in January 2018.
Parents need to know that Einee – Talk to Einstein is a tongue-in-cheek opportunity to “chat” with at least six different historical and/or political figures: Einstein, Cleopatra, Marilyn Monroe, Leonardo da Vinci, Napoleon, and Donald Trump.
Most apps that are made for children 6-14 fit in one of two spaces: focused on play, very little educational value; or, focused on education, and very little play and thus not fun. And so, kids obviously choose to use apps which are fun but offer very little educational value, think Candy Crush and Temple Run. A lack of suitable educational apps that kids are willing to use in their free time is a concern for both parents and teachers. This is where Einee comes in.
Our play-first educational app, Einee has found a sweet middle ground, it’s both educational and fun for kids to use. Einee allows children to talk to Einstein, Cleopatra, Leonardo Da Vinci, and more. After being in the market for just one year, it has achieved the following statistics (In the UK and US):
Source: AppAnnie (2020)
Einee plants seeds of inspiration and knowledge into children’s minds without them even realising it. The kids are so focused on collecting coins, trophies, and making the characters perform goofy emotions that they barely realise that the app is educational.
Einee is owned by ROUND RABBIT LTD and Einee is the trading name for ROUND RABBIT LTD and there will be no other trading names, subsidiary companies, or other projects being undertaken by ROUND RABBIT LTD, apart from Einee for foreseeable future.
What makes Einee different is that it places itself in the sweet zone of being educational whilst looking and feeling like a game. Children are able to spend hours chatting to the characters, collecting trophies and other awards, making the characters do goofy emotions and sounds, all whilst soaking up seeds of inspiration and knowledge.
We have two customer segments, parents and children, in the US.
Our users are children 6-14. The customers are either parents of the 6-14 Y/Os who buy in-app purchases (coins) so that their children can unlock more characters, or the customers are the children themselves who watch children-approved ads in the app to receive extra coins.
Originator Inc. develops apps that are clearly meant to be educational (learning to read, learning maths, etc). They attempt to keep things playful, but it isn’t the kinds of apps that kids will spend great amounts of time on since children would rather play than learn during their playtime.
Tinybop develops some fantastic apps that help children discover the inner workings of mammals, machines, human bodies. But, their apps are usually played out after just an hour or two due to their lack of content per app.
Toca Boca is a wildly successful company creating engaging children’s apps like Toca Mystery House and Toca Life: Office. Most of their apps are interactive dollhouses that children, particularly girls, like to play with. Children spend a good amount of time in the apps, but the apps offer little educational value. Whilst kids like the apps and spend a lot of time in them, there is no selling point of them to teachers or parents.
At the end of Y3, Einee is forecasted to generate £340k/month revenue.
Raising: £75k + £150k top up (Instant Investments) afterwards
Post-Money Valuation: £1,350,000
For more information on Einee or any of our other services, you can contact our startup mentor Adam Haider directly.
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