About Us

Founded in 2018, Fanera is the first crowdsourced, intuitive, scalable and multi-lingual 360 degree social platform designed for and by football fans to share their favorite moments and enjoy football content created by a football community of fans, influencers, players and clubs. Fanera also offers services for football clubs and stadiums to maximize their customer engagement efforts. Fanera provides its clients up to 37% increased ROI due to the highly targeted nature of its users.

 

Investment Highlights

We have received $150K as seed investment from Oman Technology fund

Vision and Value Proposition

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Our vision is to build the next social network for all fans beyond the boundaries.


Fanera provides a 100% fully focused personalized social football platform to display only content based on the users preferences.


Users share and engage with social football experiences in a fun interactive gamified app with a global football community.


Football agencies (promoters, clubs, sponsors) can tap into the users’ unique content and extend their social media reach.

Our vision is to build the next social network for all fans beyond the boundaries.


Fanera provides a 100% fully focused personalized social football platform to display only content based on the users preferences.


Users share and engage with social football experiences in a fun interactive gamified app with a global football community.


Football agencies (promoters, clubs, sponsors) can tap into the users’ unique content and extend their social media reach.

The Problem

3.5 Billion fans around the world are without a dedicated platform to unite them with one common interest, Football.


Fans currently have to follow dozens of sites to get all the latest football content which barely reaches 10% of fans due to a lack of personalization.


Football clubs are struggling to connect and monetize their audience beyond the match time
Brands are also experiencing a much lower ROI due to algorithms, are spending much more and reaching a maximum of 30% of their followers.

Target Market and Opportunity

Fanera, is a revolutionary 360 degree solution for football fans and clubs:


Fan Engagement app: crowdsourced football app that is intuitive, scalable and multilingual for fans to build a football community of their friends, favorite teams and influencers.


Club Management Platform: Fanera has developed a powerful dashboard for clubs to connect with their fans based on various demographics and provide useful analytics to help the club monetize their followers.

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The Solution

Fanera, is a revolutionary 360 degree solution for football fans and clubs:


Fan Engagement app:

crowdsourced football app that is intuitive, scalable and multilingual for fans to build a football community of their friends, favorite teams and influencers.


Club Management Platform:

Fanera has developed a powerful dashboard for clubs to connect with their fans based on various demographics and provide useful analytics to help the club monetize their followers.

Business Model

Fanera’s business model focuses on three main pillars.


Club subscriptions: Although the majority of the tools that we provide to a football club are free, there are some additional analytics and business intelligence reporting that are fee-based.


Ad Manager: A tool that allows clubs, influencers, sponsors or brands to create ad campaigns for their target audience.


In App Purchases: With new gamification features, users can gather points, badges and rewards by posting, sharing, liking, commenting and predicting scores. Some rewards can be purchased in advance to rank up their team line-up and be at the top of the leaderboard.

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Traction and Validation

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Fanera launched in late 2019 while only relying on inbound marketing. Since launch, the world markets have experienced turbulence due to Covid-19, however Fanera was still been able to make great strides and boasts the following stats:

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Mobile app for Fans: 75,000+ active users, 1,200 daily snaps, 5,000 daily views, 50+ football influencers, 20% monthly growth. Club Management Platform: Fanera has agreements with various partners, most notably the Supreme Committee in Qatar, the host of the World Cup 2022. Since launch Fanera has generated $43,000 in revenue

Marketing and Sales Strategy

Social media marketing, building partnerhsip with football influencers

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Do You Have A Question? If you need any more info, you can contact the entrepreneur directly.

Team

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