About Us

Fluttr the Game-Changing Dating App.

 

In an increasingly crowded market, Fluttr stands out as the only dating app with out fake profiles, where you can play, have fun, enjoy finding real authentic connections and allow fate to decide your date.

FluttrFly-Looping

Fully biometric ID verified memberships and human moderation.

Fun not forms.

A deliberate pivot away from detailed profiles and filters.

Gaming-based matches deliver fun and chance back into online dating.

With no advertising and where our customers retain secure rights to their data

Investment Highlights

Through the BETA testing in Aug/Sept, which covered profiles, searches, matches, In-app messaging, full ID verification, and AI image filtering.

We are now well into the MVP stage and testing audio messaging, video messaging, face & fingerprint ID.

The next stage is pre-launch, bug fixes from BETA MVP stages, provide enhancements to customer flow, by adding unique gamification to the whole app, which is proven to increase customer engagement, happiness, loyalty, fun, and excitement, and real engagement compared to the predictable, boring and repetitive nature of traditional online dating apps.

The app will be ready to launch in November 2021.

Fluttr is a digital platform for good. We believe in the power of social networks to connect people – with all the joy and interaction that it brings. However, things need to change!

By filtering out the fakes and meaningless matches, we provide a protected space to enjoy the rewards of fate and adventure without risk to emotional or financial self-worth.

Vision and Value Proposition

Fluttr is a digital platform for good.
We believe in the power of social networks to connect people – with all the joy and interaction that brings. But things need to change.


Fluttr exists to create positive change.
Fluttr is a secure space for rewarding adventures in love.


By filtering out the fakes and meaningless matches, we provide a protected space to enjoy the rewards of fate and adventure without risk to emotional or financial self-worth.

Fluttr is a digital platform for good.
We believe in the power of social networks to connect people – with all the joy and interaction that brings. But things need to change.
Fluttr exists to create positive change.
Fluttr is a secure space for rewarding adventures in love.
By filtering out the fakes and meaningless matches, we provide a protected space to enjoy the rewards of fate and adventure without risk to emotional or financial self-worth.

The Problem

People are falling out of love with today’s dating apps that are predictable, boring, repetitive, unprotected, and full of risk.

 

Time drain. It takes on average 7,500 swipes on Tinder to get just one date.

Algorithms are doing a terrible job with reciprocal matches – as low as 0.6% in some apps

Scamming and fraud are destroying trust. Data protection is poor and users’ personal data is for sale

 

Fluttr will meet the growing demand by replacing failing algorithms. Fluttr will match ‘science’ with fun and fate in a protected biometric id verified environment.

 

Fluttr is an engaging and interactive ‘dating game’ experience that lets an element of fate decide your date, just as it would in real life. Designed to bring back the excitement and anticipation you associate with real-world dating.

 

Underpinned by a human support network of moderators, Fluttr keeps it real and fun with gamification without the fake interaction inherent in other dating apps.

 

Dating that feels like dating should.

Target Market and Opportunity

The global online dating market is currently worth over £4.5bn; it is forecasted to reach over £7.8bn by 2027.

 

Top 5 dating apps alone generate more than £2.5bn in revenue p/a. The top 5 dating apps have a combined valuation of over £34bn.

 

Vision

Fluttr is a digital platform for good.

We believe in the power of social networks to connect people – with all the joy and interaction that it brings. But things need to change. Fluttr exists to create positive change.

 

Mission

Fluttr connects people in life-affirming ways

Online dating has become a chore, fraught with danger and difficulty. Fluttr is a safe space to embrace a more bold, intrepid approach. Dating that feels like dating should.

 

Position

Fluttr is a secure space for rewarding adventures in love

By filtering out the fakes and meaningless matches, we provide a protected space to enjoy the rewards of fate and adventure without risk to emotional or financial self-worth

The Solution

Fluttr is the new dating app with a real difference bucking the trend of boring profiles, endless searches, and compatibility matching favoured by pretty much every other dating app in the market.
We offer an experience only possible in our fully verified environment, where every profile is real!
Fluttr is an engaging and interactive ‘dating game’ experience that lets an element of fate decide your date, just as it would in real life!


Designed to bring back the excitement and anticipation you associate with real-world dating.
We care about the security of personal data and customer data is never for sale.
No tiresome searching for a date, or waiting to be found, play the dating game on your terms!
Dating that feels like dating should.

Business Model

To reinvent online dating without the fake inherent of other dating apps, allowing our customers to feel safe to make connections through fun gamification and an element of fate to decide your date.

Traction and Validation

To grow from 30k customers in October 2021, to 576.5k in October 2022, an increase of 1920%

To achieve a turnover over £22.7m in the first full year of trading, with a gross profit of 35.2% and an EBIDTA of £8m (UK market only), while having the lowest monthly subscription compared to the top 6 dating apps.

We project an EBIDTA of £24.4m by 2023/4.

To fully launch Fluttr nationally by August 2022, moving into Europe in year 2, North America in year 3 and then APAC in year 4.
We plan to take Fluttr through a liquidity transaction

Marketing and Sales Strategy

Our goal isn’t to outperform current industry players at their own game. Instead, our aim is to rewrite industry expectations and operate within a new space – attracting both existing and current non-customers. Creating an as yet uncontested marketplace for dating and matching. Raising the dating game above the commoditised industry standard. Offering unique and immense customer value that will attract new industry demand.
Fluttr’s total audience opportunity is over 21 Million potential customers in the UK.
We are launching Fluttr over 3 phases, into the UK’s singles population in the UK:
North West urban area – November 2021
Midlands urban area – February 2022
London and commuter belt – May 2022
From August 2022 – UK wide coverage
In October 2021 we will be offering 30k people free subscriptions for 3 months in the North West urban area in order to populate the site.

Do You Have A Question? If you need any more info, you can contact the entrepreneur directly.

Team

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