About Us

We came together at the start of the first UK lockdown with a shared vision of creating a unique and sustainable tea brand.

 

All of our tea blends target specific health benefits and educate the consumer on the ingredients. Using only plastic free tea bags & compostable packaging.

 

We live by 3 words


Health
Functional products with targeted health benefits.

 

Sustainable
Compostable packaging, plastic free tea bags and ethically sourced ingredients.

 

Natural
We only use ingredients that are organic, natural and no added flavourings.

 

Sustainability is a huge part of what we do. Using only compostable packaging, plastic free tea bags and ethically sourced ingredients.

 

We want to lead by example as environmentally friendly products and packaging become a mandatory decision for all modern day business owners.

landing-page-image

Investment highlights

Strong alliances and/or partnerships such as The Gleneagles Hotel & Spa, superior production capabilities.

A powerful vision and ethos around health and sustainability that runs clearly through our attractive branding.

Dedicated co-founders with a shared passion and big work ethic.

One of the best rated UK herbal tea brands on Trustpilot. With a higer rating than Teapigs, Twinings, Tetley, PG Tips, Yorksire Tea & T2.

Vision and value proposition

We want to focus on building a team of people that share a passion for health and sustainability, helping carry out our company’s mission as well as growing our market share by increased spending on proven scalable channels to reach health conscious consumers.

landing-page-image

We offer unique product development where we continue to bring out limited edition, functional focused teas as well as launching our own functional coffee range.

 

Our ultimate goal is offering our products in an overarching experience that is unique to any high street cafe called ‘The Forager Health Cafe’. We have a vision of creating a health cafe experience selling all of our own functional teas, coffees, smoothies and lattes. Providing fresh wholesome food meals prepared in-house as well as retailing the individual pouches.

 

Finally, we plan to push influencer marketing as there has been a great ROI with the small scale that we’ve been able to do so far, targeting our demographic with chosen influencers in relevant industries. Additionally, 79% of marketers say the quality of customers & trac is better than any other source in regards to the customer’s KPIs.

We offer unique product development where we continue to bring out limited edition, functional focused teas as well as launching our own functional coffee range.

Our ultimate goal is offering our products in an overarching experience that is unique to any high street cafe called ‘The Forager Health Cafe’. We have a vision of creating a health cafe experience selling all of our own functional teas, coffees, smoothies and lattes. Providing fresh wholesome food meals prepared in-house as well as retailing the individual pouches.

Finally, we plan to push influencer marketing as there has been a great ROI with the small scale that we’ve been able to do so far, targeting our demographic with chosen influencers in relevant industries. Additionally, 79% of marketers say the quality of customers & trac is better than any other source in regards to the customer’s KPIs.

The Problem

Sustainability:
Plastic is killing our planet, 96% of the tea bags used in the UK contain non-biodegradable plastic and most big brand tea bags contain up to 25% plastic in every cup. There are 11.6 billion microplastics released in every plastic tea bag and 5.25 trillion micro and macro pieces of plastic currently in our ocean waters.

 

Health:
It is very hard for customers to find true products that deliver expected health benefits with functional ingredients and explain to the customer why they’re used, what they do and how they benefit them. Instead there is an overcrowded space of commercial products with fancy branding offering “health benefits” but instead delivering a product where commercially palatable ingredients are prioritised over functional ingredients.

Target Market and Opportunity

There is an exponential growth happening in the health and wellness industry where consumers are making more health conscious decisions and expanding their palette to favour functional products. The Health and Wellness tea market in the UK grew from £251.3M in 2015 to £384.5M in 2020 and is forecast to reach £563.5M by 2025.

 

50% of tea brands saw the 24-35 year old demographic as their biggest growing demographic which is where our fresh and health focused branding becomes very appealing and 70% of growth is driven by female tea drinkers.

 

The key takeaways from our social audience demographic is that both Facebook and Instagram is predominantly women. The most common age is between 25 and 54.

 

Instagram is a slightly younger audience with 25-44 being the highest where as Facebook is 35-54.

The data shows that the demographic of trac is similar to our social media, predominantly women with an average age of between 18 and 54. The core source of trac is direct as we have a high percentage of returning customers and an engaging newsletter database.

landing-page-image

The Solution

Our tea bags are made entirely from non-gm sugar cane, containing no plastic and full compostability. The pouches are made from NatureFlex and also offer full compostability. None of our outer packaging contains plastic and is either fully compostable or recyclable.

 

All of our products are functional with a health based purpose offering an array of different targeted health benefits such as energy, focus, strengthened immunity, improved sleep. We also have a very fast product development time with an ability to create new products from idea to retail within 7-8 weeks.

 

Our unique content on social media and our website has allowed us to create an engaging community in the ages between 25-34 which is where the biggest growth is happening in the health and wellness industry demographic.

Business Model

We sell direct to consumer via our website where customers can buy one off products and have an average order value of £21 and CLV of £61. Our website has seen 30% customer retention in the first 12 months. Customers can also subscribe monthly to products of their choice using our subscription model.

 

Additionally, we offer a trade menu where we sell our ranges in different formats based on the requirement. Garden centres, farm shops, groceries, retail stores can purchase retail ready pouches and cafes, spas, hotels can purchase bulk individual tea bags to sell per cup.

landing-page-image

Traction and Validation

We pride ourselves in our customer feedback and are now one of the best rated UK herbal tea brands on Trustpilot. With a higer rating than Teapigs, Twinings, Tetley, PG Tips, Yorksire Tea & T2.

 

In our first 12 months, we sold over 3,000 pouches via the website direct to consumer with more than 500 unique customers. We are trading or partnered with 30+ retailers including The Gleneagles Hotel & Spa.

icon

More than £32,000 in revenue, almost £8,000 in gross profit and a gross profit margin of just under 25%.

Marketing and Sales Strategy

The predominant source of paid traffic comes from Instagram and Facebook ads which we continue to evolve with new content and developing audiences based on growing data.

 

We also push influencer marketing as there has been a great ROI with the monthly send outs that we do, targeting our demographic with chosen influencers in relevant industries. 79% of marketers say the quality of customers & traffic is better than any other source in regards to the customer’s KPIs.

 

Finally, Instagram has been the biggest source of organic traffic with an audience of 6,000 followers and growing fast. We have a great relationship with like-minded brands in the health and wellness industry where we can reach out and offer giveaways and other forms of partnerships each month.

landing-page-image

Do You Have A Question? If you need any more info, you can contact the entrepreneur directly.

Team

team-image

Join Trendscout

Join Trendscout