About Us
GoKo Travels is an award-winning specialist travel company dedicated to providing travellers with access to sustainable travel options, including immersive adventure holidays, conservation projects, eco-lodges, villas/hotels and high-end getaways. All our escapes are sold to preserve biodiversity, conserve wildlife, and empower native communities worldwide.
By travelling with GoKo Travels, not only is every trip carbon balanced as standard, but we also donate 3% of every sale to our charity, GoKo Earth Preservation. The GoKo Earth Preservation directly funds projects and provides assets that have the real ability to protect our oceans, preserve threatened habitats and safeguard endangered species across the globe.
Investment Highlights
An Award-Winning Travel Agency 2022
£11k revenue generated in the last 21 days
Will Be Featured in National Geographic Magazine June Edition 2022
Partnered With the Worlds-Leading Hotel Suppliers, DMCs and Charities
As Featured in The Mirror, Irish Independent & Holiday Pirates
Vision and Value Proposition
Regardless of who you are or how you travel, our humanitarian responsibility is now to explore the world with a conscious mind and with sustainability at the forefront. With each new year that passes, the natural environments we travel to are becoming more fragile and scarce. Whatever the journey, our responsibility as travellers is to become more aware of our environmental impact, so we can mindfully minimise the result of our presence, protect what is essential and leave a positive footprint.
As such, creating authentic, sustainable, and regenerative holidays/itineraries is at the heart of what we do by integrating these practices and ethos into all our in-country operations – whether it’s as simple as a hotel booking or a 3-week immersive adventure package.
Regardless of who you are or how you travel, our humanitarian responsibility is now to explore the world with a conscious mind and with sustainability at the forefront. With each new year that passes, the natural environments we travel to are becoming more fragile and scarce. Whatever the journey, our responsibility as travellers is to become more aware of our environmental impact, so we can mindfully minimise the result of our presence, protect what is essential and leave a positive footprint.
As such, creating authentic, sustainable, and regenerative holidays/itineraries is at the heart of what we do by integrating these practices and ethos into all our in-country operations – whether it’s as simple as a hotel booking or a 3-week immersive adventure package.
The Problem
1. Although recent reports suggest that although three-quarters (72 per cent) of luxury travellers believe travel should – support local communities and economies; preserve a destination’s cultural heritage; and protect planet earth, there are little-to-non sustainably conscious luxury brands in the mainstream eye.
2. The global luxury travel market is valued at over $900- billion and is still some way off from fully adopting regenerative principles.
3. Luxury travel is doing more damage to the environment than mass tourism.
Target Market and Opportunity
1. The global luxury travel market size is valued at over $900+ billion, and despite the idea of ‘sustainably luxury’ still being in its infancy stages, the evolution of luxury travel is moving towards ‘conscious luxury’ fast.
2. The luxury hotel industry is one of the fastest-growing parts of the hospitality industry. As such, it is predicted that over the next ten years, the growth rate in outbound luxury trips would be 6.2%, almost a third greater than overall travel(4.8%).
3. Booking.com’s 2019 Sustainable Travel Report found that 70% of global travellers would be more likely to book a holiday knowing it was eco-friendly.
The Solution
Today where almost anything is available at the click of a button, luxury is becoming less about material objects and more about memories and experiences. It’s about careful craftsmanship, unique cultures, untamed landscapes, and going slow. With globalisation heavily integrated into our everyday lives, people have an evident vision of how they want to live their lives and the experiences they seek to bring them closer to fulfilling their vision.
By obsessing over service, quality, and authenticity and incorporating it with the growing desire to travel more sustainably, GoKo can tap into a market that needs a modern twist. Our passion for curating tailor-made itineraries is already here. Therefore, to meet our sustainability initiatives, we have partnered with some of the industry’s leading charities. Through these partnerships, GoKo can:
1. Support the purchase of our very own GoKo Rainforest reserve, preserving biodiversity and protecting endangered species in the world’s most important habitat.
2. Defend, conserve, and protect the future of our oceans and marine wildlife from illegal exploitation and habitat destruction.
3. Help create new national parks, support local economies, empower native communities, and put healthy landscapes into permanent protection
Business Model
We generate most of our revenue through the agency model, where each booking incurs a commission.
Traction and Validation
Won the ‘Best Sustainable Group Adventure Agency in the Travel & Tourism Awards 2022
11k revenue generated in the last 21 days
Will Be Featured in National Geographic Magazine June Edition 2022
Featured in The Mirror, Irish Independent & Holiday Pirates
Partnered With the Worlds Leading Hotel Suppliers, DMCs and Charities – including The Four Seasons, Belmond Hotels, Kenshō, Singita, Peak DMC and Sea Shepherd.
Marketing and Sales Strategy
GoKo has fostered a strong partnership with Sleeping Giants (PPC & Social Media Marketing) and Red Lion (Travel PR). Building on their respective PR and advertising experience, it has created a product launch campaign ready for launch aimed at maximising early sales and building brand awareness. GoKo will be adopting the below approach to expansion:
Year One (0 – 12 months):
– GoKo Travels will work with Sleeping Giants on a monthly retainer of £4,500 for the first three months and £2,500 after that. Throughout 12 months, Sleeping Giants project that GoKo will sell a minimum of 130-150 holidays through their display advertising campaigns.
– GoKo Travels will work with Red Lion on a monthly retainer of £4000. Throughout 12 months, RedLion will conduct PR events for GoKo, which will see a dramatic boost in brand awareness, with features in several top magazines, publications and influencer pages.
Year Two & Beyond (12 months +):
– GoKo will continually reinvest in PR & marketing to continually increase sales and build on its brand awareness.
Team
George Game
CEO and Founder
an award-winning travel agency that sustainably connects travellers to Planet Earth.
