About Us

Peer-To-Peer Property Platform – Free To List – No Need To Pay Agents. Like AirBnB But For Property Sales & Lettings

 

OPPORTUNITY: Whilst Uber allows us to deal direct with cab drivers, Airbnb will enable us to deal direct with room owners & eBay will allow us to deal directly with individual sellers. We still cling to the outdated, expensive and unpopular ‘middleman’ model regarding the property. We pay Agents thousands just to add our listing to property aggregators like Rightmove or Zillow.

 

SOLUTION: With Igniv, we combine the current popularity of these property aggregators with the unprecedented growth rates of the platform business model. Property profiles are listed entirely FREE of charge. Users deal with each other directly. A powerful incentive for users to adopt Igniv and rapidly build for us our network, which, like Facebook, we then own and monetise

Investment Highlights

£250,000 (with the option to overfund to £400,000)

MVP Generated over £400k revenues in first four months trading

Experienced team assembled;

SEIS & EIS Approved;

48% Profit Margin

86% of the market say they will adopt Igniv;

VC Backed;

Already raised £350k but £150,000 of SEIS eligible shares still available

Vision and Value Proposition

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Our vision is to replace the outdated, unpopular, slow and expensive Real Estate Agent business model with a modern platform solution, free to use, enabling us to build and monetise the world’s most extensive property database.

Our vision is to replace the outdated, unpopular, slow and expensive Real Estate Agent business model with a modern platform solution, free to use, enabling us to build and monetise the world’s most extensive property database.

The Problem

It’s 2022, and we’re still paying Estate Agents thousands of pounds just to list our properties on Rightmove or Zillow, allowing them to control our access to potential buyers and tenants.

Target Market and Opportunity

Total Addressable Market:
UK 1.6m annual residential sales transactions and 4.8m annual lettings transactions

Serviceable Available Market:
Whilst the opportunity to save agent fees is appealing across all income groups. There are high value and/or complex property transactions where the benefit of using an Agent outweighs their fees, so we do not expect to attract all transactions. However, a recent survey of UK property owners indicates a potential 86% adoption rate, i.e. trying out Igniv before engaging a traditional Agency or 5.5m profiles.

Serviceable Obtainable Market:
To be conservative, we have based our revenue forecasts and business plan on three years to achieve a 5% user adoption rate or 320,000 profiles.

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The Solution

Replace the traditional Real Estate Agent Linear business model with a free-to-use, true platform business model like AirBnB that benefits from the network effect and scales rapidly.

Business Model

We attract users to the platform (86% of the property owners we surveyed in the UK stated they would list on Igniv) with the incentive to sell or rent out their property themselves without an agent thereby saving thousands in agency fees.

 

Once a part of the network we monetise via affiliate sales of products and services, such as mortgage and insurance products

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Traction and Validation

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A BETA test of our MVP product gathered 60,000 users in the first four months and generated over £400,000 in revenue.
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Consumer research commissioned by Igniv indicates that a massive 86% of UK Property.
Owners intend to list their properties on Igniv when selling or renting out either before or instead of a traditional Real Estate Agent.

Marketing and Sales Strategy

Unlike our competitors, Igniv is a platform business which means it can grow with the benefit of the network effect – the valuation of our business grows as the size of the network increases. At the heart of our marketing and sales strategy is the digital virality that comes with each user posting their properties via our site to their own social media networks and encouraging sharing. Igniv piggy-backs on this virality rapidly reaches millions of users through free social sharing.
We will also benefit from the cross-promotional benefits of appearing on the existing dominant property networks, such as Rightmove, one of the country’s most widely viewed websites.

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Team

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