About Us

KITES AND BITES is building an e-commerce store that merges unique product design, size inclusivity, CRM and data analytics while keeping the customer at the core to facilitate a more personal shopping experience. Unlike any other fashion brand, we plan to get customers involved, from items design and fit to photoshoots, enabling two-way communication and and establishing a new design concept.

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Investment highlights

Validated product

Innovative store

Market opportunity

Vision and value proposition

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Excelling by design, our vision is to fill a fashion market gap with a new concept: a storytelling designer brand that offers unique items without expensive price tags.
KITES AND BITES is on a mission to disrupt the noninclusive womenswear market by offering the same unique clothes for all sizes, using customers for finding the perfect fit and design.

Excelling by design, our vision is to fill a fashion market gap with a new concept: a storytelling designer brand that offers unique items without expensive price tags.
KITES AND BITES is on a mission to disrupt the noninclusive womenswear market by offering the same unique clothes for all sizes, using customers for finding the perfect fit and design.

The Problem

Most affordable clothes look the same.

 

Plus size women struggle to find stylish items.

 

There is insufficient conversation between customers and brands.

Target Market and Opportunity

Positioning: MID-LEVEL HIGH STREET
Most underutilized market level with the smallest offer of inclusive/plus size.

 

Womenswear Market Value: £527b worldwide
Plus Size Market Value: £130b worldwide

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The Solution

Unique design at an underutilized market level price.

 

The same storytelling collections for all sizes.

 

Two-way communication enabled.

Business Model

Direct to Consumer (D2C) E-commerce

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Traction and validation

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Currently selling minimum viable product.

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Receiving consistent positive feedback.

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Getting returning customers.

Marketing and Sales Strategy

Inclusivity Campaigns and a focus on the customer.

 

A tech forward online store with unique features enabling two-way communication.

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Do You Have A Question? If you need any more info, you can contact the entrepreneur directly.

Team

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