About Us

Lessgo is the real-life group social network for finding things to do, meeting people, and sharing memories. From a pub quiz team to your yoga buddy, Lessgo is where you will find both your people and your favourite activities.

Investment highlights

We are raising £200k pre-seed to accelerate our current growth.

So far we have already secured £130k (£80k UK + £50k US) and have £70k SEIS left.

Our plan for this raise is to reach 500k users in a year and move Lessgo to the US to access both a larger market and funding.

The next round will be at a valuation of at least 10 times more, meaning your investment will have appreciated handsomely in less than a year’s time.

Vision and value proposition

What we currently excel at is getting people together in small and comfortable groups for meetups. Currently you might use it to find people to go to a concert with. Our vision for Lessgo is to become the group social network for more than just meeting new people. Part of a running club? They’ll have a group on Lessgo for their events. Organising a BBQ with friends? Simply send them your Lessgo event.

 

What Lessgo is really about is communities. Brands also have a place here, as most brands would benefit from community-building and events. Lessgo then becomes the place where you connect with others about anything, with a focus on offline, in-person interactions, where real connection happens.

What we currently excel at is getting people together in small and comfortable groups for meetups. Currently you might use it to find people to go to a concert with. Our vision for Lessgo is to become the group social network for more than just meeting new people. Part of a running club? They’ll have a group on Lessgo for their events. Organising a BBQ with friends? Simply send them your Lessgo event.

 

What Lessgo is really about is communities. Brands also have a place here, as most brands would benefit from community-building and events. Lessgo then becomes the place where you connect with others about anything, with a focus on offline, in-person interactions, where real connection happens.

The Problem

Social disconnectivity is a growing problem around the world. In London, 66% of under 24s reported feeling lonely, and 45% of adults say they would go out of their way to make new friends if they could. People want to socialise more, though there’s currently no easy way to connect with others that share your interests.

Target Market and Opportunity

It shouldn’t come as a surprise that the end of lockdown presents a unique opportunity for Lessgo, one that we have been preparing for for almost a year. According to the Harris Poll, 50% miss having in-person conversations, and 42% feel a lack of connection with others. People have started to realise what matters most to them and we aim to capitalise on that by getting people out there and together again.

The Solution

Lessgo lets you:

 

– Make a meetup for an activity. Want to connect with others up for a bike ride, park run, or after-work drinks? Organise your meetup and see who else is interested!


– Explore what’s on: Browse through meetups nearby, see what others are up to, and join for anything from a pub quiz to a yoga session.


– Share your memories: A unique platform to keep in touch by sharing the best moments on Lessgo where users can also see content uploaded by others in the group — all in one place.


– Easily arrange a meetup: Features like temporary chat group and calendar integration make it easy to arrange a meetup with friends and others.

Business Model

Lessgo has a two-pronged business model.

 

The B2C revenue stream is based on the freemium model. The premium membership would allow users to unlock additional features such as identity verification, a full list of people interested in the meetup, ad-free usage, and a discount on add-on memberships.

The B2B revenue steam (2022 onwards) is mainly based on promoted events and deals. Event organisers and business owners can access the local Lessgo user base through native ads and features such as in-app vouchers and insights into their target demographics. What’s more, we help get their audience together because it’s a lot more appealing to try something new with someone else.

Traction and Validation

After countless iterations of design and user interviews, we launched a successful beta in September 2020 with 300 organically gained users. We recently re-launched and have hit 1000+ users and nearly 200 meetups.

We have also done a small B2B pilot study which led us to focus more on our B2B offering, as this is looking incredibly promising.

Marketing and Sales Strategy

We have already partnered with a few major influencers in the UK, one of them with 3.8 million YouTube followers. We are now preparing for the new academic year across the UK with a focus on freshers week. Marketing in general relies on growth hacking: leaning heavily on our invite-only (for now) status, enabling word-of-mouth through memorable experiences,… To aid in this we’re also accessing existing tightly-knit communities of people that gather around something fun, such as student societies and sports clubs.

Do You Have A Question? If you need any more info, you can contact the entrepreneur directly.

Team

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