About Us

Unify is a for profit company with a philanthropic heart.

 

Homelessness continues to grow despite all the endeavours of the charities that work to end it and in an ever increasing cashless society, people no longer have cash to give to a person they may encounter on the streets. Unify was born to rectify this problem.

 

Following rigorous concept research, we found out that, of the circa 280,000 homeless people (December 2019 figures) in the U.K., only 2% of these are actually rough sleepers (homeless we see on the streets), and that the main problem, the hidden homeless, goes unseen and out of reach for donations.

 

Unify connects donors directly to the homeless community with certain restrictions on how donations are spent for donor peace of mind, and more effective results for the end goal of ending homelessness.

Investment Highlights

Unify hasn’t had any direct competition to date.

Secured app developers (currently creating the app), data science and analytics and a banking partner.

Vision and Value Proposition

Unify is disruptive tech designed for the homeless sector which connects donors directly to the homeless community. Donors can give by either either tapping on the RFID wristband of a recipient on the street, or through the app to a random recipient in the donors chosen area. Donations are received to a secure profile of the recipient to be later spend on essential goods and services with a restricted Unify pre-payment card.

 

Unify’s immediate vision is to gain funding to engage marketing and PR to scale in the U.K. and Portugal, with the longer term intention of global expansion in wider Europe and USA.

Unify is disruptive tech designed for the homeless sector which connects donors directly to the homeless community. Donors can give by either either tapping on the RFID wristband of a recipient on the street, or through the app to a random recipient in the donors chosen area. Donations are received to a secure profile of the recipient to be later spend on essential goods and services with a restricted Unify pre-payment card.

Unify’s immediate vision is to gain funding to engage marketing and PR to scale in the U.K. and Portugal, with the longer term intention of global expansion in wider Europe and USA.

The Problem

In the UK, rough sleepers have risen by 165% and people living in emergency accommodation has risen by 95% from 2010-2018. Equating to an estimated 280,517 homeless people.

 

In an increasingly digital world, cash is becoming obsolete, and without proper means of savings, any lifeline received is spent as quickly as it is received making it impossible to break out of the poverty trap.

 

44% of people did not trust in charities in 2020, slumping from only 18% in 2014.

Target Market and Opportunity

£707m was donated to homeless causes, and £909m was donated to children and young people, in the U.K. in 2018.

The Solution

Rough Sleepers (2% of the UK’s homeless)
– Unify will distribute RFID wristbands, restricted pre-payment cards and secure individual profiles.

 

Non-Rough Sleepers – Hidden Homeless (98% of the UK’s homeless)
– Unify will distribute restricted pre-payment cards and secure individual profiles.

 

Unify will provide the tools to receive and safely store donations to empower them into the economic mainstream, and onto a path of greater financial security.

 

Unify’s transparent and direct giving approach will put the trust back into public giving.

 

Unify will ensure that cash is not being spent on drugs and alcohol with a restricted payment card.

Business Model

5% will be taken from every transaction straight to Unify.* With a 2.4% unavoidable banking fee taken from each transaction.

 

Unify will utilise the following of charity partnerships.

 

Unify will use marketing and PR agencies to spread the Unify story and get users to download and donate.

Traction and Validation

Our app is currently in development so currently no profit however, we have received the backing of an international data science and development company, a Fintech banking solutions company, a large homeless foundation in the U.K. and a national charity in Portugal.

Even though 44% did not believe in charities, £707m was still donated to homeless causes. Should Unify’s transparent nature put the trust back into giving, with 100% of people trusting, this figure would be £1.263bn (U.K. only).

Marketing and Sales Strategy

Unify will continue to onboard homeless charities which share the common goal of ending homelessness. Their expertise will lead Unify the product to the right people.

 

Unify will harness the existing follower base of these charities to ensure the Unify app is downloaded and donations are made direct to the cause. On Twitter alone, our already established partner, The Macari Centre, and Founder, Lou Macari, have a combined following of more than 113k followers. Our Portuguese partner, Comunidade Vida e Paz, have over 76k followers on Facebook.

 

Unify will also use independent marketing agencies for digital and offline marketing, ensuring donors download and donate.

Team

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