• Launched into the £10B+ global lip care & hybrid beauty market
• Early traction: 50+ creators have posted UGC, consistent 
product feedback
• Planned Built-in repeat revenue model through flexible £25/month subscriptions in the future
• Founder-led content and community-driven marketing approach
• Targeting £45M ARR in Year 5 with 150,000 subscription customers
• Scalable DTC model with planned retail expansion to Space NK, Sephora
£250,000
£50,000
£10,000
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