Every startup wants to grow its business and be more known, and one way to do it is by using LinkedIn.

LinkedIn is a social media platform that can help you grow your startup business, open up new marketing opportunities and build a solid network of professional followers for your business.


However, if you’re less familiar with LinkedIn, you’ll miss the chance of what you want on your business.

This article will explain the importance of a LinkedIn marketing strategy and how you can use it to grow your startup business.


Importance of a LinkedIn Marketing Strategy

A solid LinkedIn marketing plan is critical to your startup business success.


With LinkedIn, it can aid in developing brand awareness, increasing website traffic, generating of high-quality leads, and more. It can also assist you in becoming a thought leader in your profession.


According to Sprout Social, LinkedIn is the most popular medium for finding professionally relevant content, with 91% of executives using it. Businesses that market on LinkedIn also generate 277% more leads than those solely on Facebook, and LinkedIn is also responsible for 80% of social media leads.


LinkedIn, when used correctly, is a powerful marketing tool that can make your startup business grow and take it to new heights.


However, promoting your brand on LinkedIn requires a set of well-defined goals and strategies and a thorough grasp of your target market.


Fret not. Below are ten different ways to help your startup business grow by using LinkedIn.

10 Ways to Grow Your Business Using LinkedIn:

1. Educate yourself about LinkedIn’s features.

If you don’t already have one, create a LinkedIn Company Page.


The following should be included on your page:

  • Your cover image and logo
  • Your company description
  • The products and services you’re offering

After creating your page, familiarise and educate yourself with its features.


Understanding what works effectively is one of the best ways to grow your startup business and acquire new followers on any network. This is especially true on LinkedIn, where a user’s home feed consists mainly of their connections’ activity.


2. Update your Linkedin profile to be consistent with your startup business.

Consider updating your LinkedIn profile consistent with your startup business so that more people can learn more about you and strengthen your brand’s image.


Consider the impression you want to make on potential clients and employees as you construct your page. This will assist you in choosing the appropriate messages and images for your page.


You can also use LinkedIn analytics to get a picture of who visits the page, and this can assist you in better targeting your content.


3. Promote your startup business page.

Growing your startup business requires increasing your visibility, ensuring that all of your updates appear in the its Feed, and expanding the reach of your content.


After creating a Company Page, let your clients, employees, family and friends know about it. This will help you gain your first few followers, who will then help market your Company Page through the material you put there.


You can also promote your startup business by:

  • Announce the introduction of your Company Page on your personal LinkedIn page
  • Promoting your page on your other social media platforms
  • Make the Company Page a part of your onboarding process to encourage your employees to follow it.
  • Embed a follow button on your company website so visitors can follow your LinkedIn Company Page.
  • Link your Company Page in the footer of your marketing emails or newsletters.

4. Make your startup business page matter.

Make your startup business matter by keeping your page consistent and up to date. The imagery, colours, and information on your page should match your website and any other social media accounts your company has. The page should be updated regularly to keep the brand active and give the impression that it is still operating.


Creating a LinkedIn profile and then failing to update it is worse than having none at all.


5. Share content regularly.

Content marketing is essential to every other social media platform, especially LinkedIn. In fact, content marketing is more effective on LinkedIn than on any other platform.


With LinkedIn, you have an audience of professionals hungry for knowledge and information. 91% of executives rate LinkedIn as their top choice for professionally relevant content.


You can start by blogging or making relevant videos for your target market. Concentrate on quality; if possible, reach out to industry thought leaders on LinkedIn and urge them to contribute.


And since consistency is essential, it’s preferable to update at the same time every week rather than hourly one day and then not at all the next. It will be easier for you to grow your startup if you frequently post since customers can easily find you.


6. Showcase Thought Leadership.

Thought leadership consists of concepts demanding attention, providing direction or clarity, and leading people in unexpected, sometimes contrarian, directions.


One effective way to grow your startup business is publishing thought leadership content on your Company Page.


79% of buyers say that thought leadership is essential when deciding which companies they wish to learn more about.


With this, try to provide a distinct perspective on your industry, product, service, or organisation to get started with thought leadership material.


7. Find highly targeted consumers and connections.

When finding highly targeted consumers, you select whom to target depending on your campaign objectives and buyer persona. Be sure to define these before launching a LinkedIn campaign.


Once you’ve identified your campaign objectives and buyer persona, LinkedIn’s advertising tools help you target specific categories of people using filters like industry, company size, and job title, those most likely to engage with your brand, product or service.


LinkedIn also lets you network with people and professional organisations in your industry. This is an excellent way to keep up with current events and share information with others in your field.


You can even invite anyone to connect with you (and accept their invitations), but they must have their own LinkedIn account to do so.


8. Stay on consumers’ radars.

Growing your startup business also means staying on your consumers’ radar.


Sales Navigator, a premium service, allows you to contact potential customers and track personnel changes in your industry.


You can find high-quality customers through LinkedIn and stay in touch with them. You can search on it for people who fit your criteria, and when they express interest, you can share status updates and weekly blog posts. Share the results your products or services have achieved for other customers.


9. Post-high-quality content.

Post high-quality content that your target audience will want to read.


According to BuzzSumo, LinkedIn users are interested in educational content and content that keeps them informed about the newest industry trends.


Publishing these types of content will assist you in growing your startup business.


10. Start with bonds, then build connections.

LinkedIn helps you connect with other professionals.


Communicating with prospective clients, strategic and referral partners, and other business owners would be best. After that, you can select how to nurture specific relationships to strengthen their relationship.



LinkedIn is a professional social media platform where you can build connections in your industry and increase the visibility of your startup business.


Use the following ways above to get the best from LinkedIn to make your startup business grow.


If you want to know more about how you can use LinkedIn to grow your startup business or have any questions regarding your startup, you can schedule an appointment with us.


Rest assured that someone from our team will get in touch with you to answer all your questions.



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