Amino is a mission-driven digital nutrition brand looking to expose the unique healing power of amino acids to the $350B global health & wellness market.
Nutrition plays a large role in human health & performance. Protein supplements are the dominant product in the nutrition category, experiencing rapid growth projected to reach $43B in 2030 (8.5% CAGR).
Amino acids are the building blocks of protein and are a superior technology to protein supplements because they can be customised for targeted delivery & unique effects. Amino acids are more advanced technology and can disrupt/evolve a large section of this space. We want to be the brand to own this with consciously built products (plant-based / low sugar / ESG) and an impactful brand.
Amino will capitalise on the timing of this opportunity and the rapid growth in this space. We want to join Gymshark & Huel to drive the evolution of the ever-growing global fitness & wellness trend.
£270,000
£270,000
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Amino is a mission-driven digital nutrition brand looking to expose the unique healing power of amino acids to the $350B global health & wellness market.
Nutrition plays a large role in human health & performance. Protein supplements are the dominant product in the nutrition category, experiencing rapid growth projected to reach $43B in 2030 (8.5% CAGR).
Amino acids are the building blocks of protein and are a superior technology to protein supplements because they can be customised for targeted delivery & unique effects. Amino acids are more advanced technology and can disrupt/evolve a large section of this space. We want to be the brand to own this with consciously built products (plant-based / low sugar / ESG) and an impactful brand.
Amino will capitalise on the timing of this opportunity and the rapid growth in this space. We want to join Gymshark & Huel to drive the evolution of the ever-growing global fitness & wellness trend.
£27,000 monthly revenue run rate (12% MOM average growth rate)
10,000+ units sold & cumulative 1000+ 5-star reviews
Profits in 2023
Traction established with only 2 full-time staff
DTC business model (50%+ margins) with the option to bolt on high-margin membership / SAAS tools (90%+ margin)
Increasing ad spend by 10% per month minimum to reach £100K MOM run rate waypoint (18-24 months)
Positive & growing CAC/LTV & TROAS metrics
Room to expand margin (>70%+) with vertically integrated manufacturing & econ. of scale
Looking to expand product ranges (10+) and geographies (UK, USA & Europe)
Amino is a mission-driven digital nutrition brand looking to expose the unique healing power of amino acids to the $350B global health & wellness market.
Amino is a mission-driven digital nutrition brand looking to expose the unique healing power of amino acids to the $350B global health & wellness market.
The global fitness & wellness market is rapidly expanding ($1.5 trillion w/ 5-10% growth), and nutrition plays a massive role in this fitness & wellness space. Protein supplements are currently a dominant product in the nutrition category, but the market is over-reliant on its benefits ($20.47 billion >$43 billion by 2030 (CAGR 8.5%).
Amino acids are the building blocks of protein. The latest nutrition technology allows us to work with amino acids in free form. This allows us to customise the formula design with unlimited combinations making amino acids a superior nutritional tool to protein supplements. No one currently owns this section of the category, and customers need to learn about the potential benefits.
Amino acids have tons of scientific research behind them, but this has not been mainstream. Using free-form amino acids allows us to revolutionise global human health and performance. Because our daily food & drink habits have a significant impact on humans underlying health & wellness. We want to be the brand to expand and own this category.
We will launch 10 amino acid-based products over 4 phases of growth and expansion. We will start with the direct-to-consumer channels in the UK to create brand exposure and then move into Europe and USA as we gain traction. Once at saturation online, we will move into retail for mass scale. All products and stages will be tested with agile methodology before significant investments. We will also bolt on memberships & SAAS tooling in the back end and add media channels to enhance margins and retain customer attention.
– £27,000 monthly revenue run rate (12% MOM average growth rate)
– 10,000+ units sold & cumulative 1000+ 5-star reviews
– Profits in 2023
– Traction established with only 2 full-time staff
– £27,000 monthly revenue run rate (12% MOM average growth rate)
– 10,000+ units sold & cumulative 1000+ 5-star reviews
– Profits in 2023
– Traction established with only 2 full-time staff
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