Amino is a mission-driven digital nutrition brand looking to expose the unique healing power of amino acids to the $350B global health & wellness market.
Nutrition plays a large role in human health & performance. Protein supplements are the dominant product in the nutrition category, experiencing rapid growth projected to reach $43B in 2030 (8.5% CAGR).
Amino acids are the building blocks of protein and are a superior technology to protein supplements because they can be customised for targeted delivery & unique effects. Amino acids are more advanced technology and can disrupt/evolve a large section of this space. We want to be the brand to own this with consciously built products (plant-based / low sugar / ESG) and an impactful brand.
Amino will capitalise on the timing of this opportunity and the rapid growth in this space. We want to join Gymshark & Huel to drive the evolution of the ever-growing global fitness & wellness trend.
£270,000
£270,000
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