hello friday

Hellofriday is a cloud-based HRM and employee engagement platform. It empowers businesses to drive results by optimising employee engagement for remote, hybrid and in-office workers and taking the burden off of HR managers through automating core HR processes. A GDPR-compliant platform, hello Friday comes with more than nine modules and is highly customisable to each business’s needs. 

Hello.hero
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Target

£250,000

Minimum

£50,000

  • We have an excellent MVP, and we will launch Hellofriday with our parent company, Friday Media Group (250 employees), as our launch partner. We are seeking investment of up to £250k to help us launch properly, ensure scalability, invest more in R&D and expand the customer success team.

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hellofriday.logo

About Us

Hellofriday is a cloud-based HRM and employee engagement platform. It empowers businesses to drive results by optimising employee engagement for remote, hybrid and in-office workers and taking the burden off of HR managers through automating core HR processes. A GDPR-compliant platform, hello Friday comes with more than nine modules and is highly customisable to each business’s needs. 

Investment Highlights

We have an excellent MVP, and we will launch Hellofriday with our parent company, Friday Media Group (250 employees), as our launch partner. We are seeking investment of up to £250k to help us launch properly, ensure scalability, invest more in R&D and expand the customer success team.

Vision and Value Proposition

hello.image

Our company’s vision is to increase the business productivity of SMEs by fostering a people-first culture and keeping the employees motivated and connected through a centralised HR channel. 

 

What Makes Our Platform Unique 

 

The only HR platform with VR events and training module 

The only HR platform with a benefits allocation module 

Easy to implement 

Flexible & dynamic 

Seamless digital collaboration 

All-in-one solution

Our company’s vision is to increase the business productivity of SMEs by fostering a people-first culture and keeping the employees motivated and connected through a centralised HR channel. 

 

What Makes Our Platform Unique 

 

The only HR platform with VR events and training module 

The only HR platform with a benefits allocation module 

Easy to implement 

Flexible & dynamic 

Seamless digital collaboration 

All-in-one solution

The Problem

There are significant problems with the existing HR systems. Modern SaaS platforms must support the shift towards the remote and hybrid workforce. We developed Hellofriday, a next-generation HRM platform that empowers HR Managers and business leaders to achieve their people KPIs while streamlining their core HR processes in one platform.

Target Market and Opportunity

Our primary focus will be on targeting enterprises with remote and hybrid workforces. We aim to focus on SMEs with a 40 – 1,000 employee headcount. We aim to help enterprises build a people-centric work culture, ultimately boosting business productivity. 

The Solution

There must be proper channels for employee feedback and recognition in the market. 85% of the global workforce doesn’t feel engaged in the workplace. So, we ended up developing hellofriday, a next-generation HRM platform that empowers HR Managers and business leaders to achieve their people KPIs while streamlining their core HR processes in one platform. 

Business Model

Our customers will buy a recurring annual license based on headcount. This can be augmented with implementation and professional services as a one-time purchase or on a recurring basis. We will charge a £9.99 Average rate per user per month. 

Traction and Validation

At the moment, we are in the launching phase and aim to raise investment of up to £250k to help us launch in the market, gain traction and ensure the product’s scalability. Currently, our product is being tested internally with our parent company, Friday Media Group, as the primary launch partner. We have received positive customer feedback.

Marketing and Sales Strategy

Our marketing strategy for Hellofriday will consist of the following: 

 

Paid Campaigns (PPC) 

Lead Generation Channels 

Partnerships 

SEO 

Social Media Marketing 

Content Marketing 

Email Marketing 

Brand Reputation Management 

Affiliate Marketing 

B2B Video Marketing 

Webinars 

 

Sales Plan 

 

In 2023, we expect 50% of our customers to be Tier 1, with 50 users per customer. 30% of our customers are projected to be Tier 2, with 100 users per customer. 20% of our customers are expected to be in Tier 3, which has 250 users per customer, and there are no projected customers in Tier 4, which have 500+ users per customer. 

 

Over the next five years, we expect the proportion of Tier 1 customers to stay relatively constant at around 45% while the proportion of Tier 2 customers decreases from 30% to 25%. The balance of Tier 3 customers is expected to fluctuate between 15% and 20%, while the proportion of Tier 4 customers increases from 0% in 2023 to 10% in 2027. 

 

Overall, our customer mix is projected to remain relatively stable, with Tier 1 customers being the largest segment and Tier 4 customers being the smallest segment, but with gradual shifts in the proportions of each tier.

marketing sales plan

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