Cadens is designed for the always on professional, individuals who perform at a high level, but are losing the ability to switch off and be fully present in their own lives.
The real cost of this problem is not productivity.
It is missed moments.
Evenings that pass without being fully experienced.
Conversations where attention is divided and presence is incomplete.
Cadens exists to give that moment back.
We are not building a supplement.
We are building the ritual that allows people to leave work and return to life.
£300,000
£10,000
• Business model
Premium DTC with subscription at £36.99, one-time purchase at £42.99, targeting strong retention through daily behavioural integration
• Unit economics
Target COGS ~£12 per unit with 60–65% gross margin, <£30 CAC, and £250+ LTV delivering >5:1 LTV:CAC ratio
• Defensibility
Habit integration and ritual ownership are embedded into the daily “end of work” moment, creating high switching costs and behavioural lock-in
• Founder advantage
15+ years of global experience across leading nutraceutical and wellness players, with deep expertise in product development, manufacturing, and commercial scaling
action, regulatory compliance, customer acquisition testing, and development of a scalable brand and content engine
• Validation milestones
3,000 customers, sub £30 CAC, demonstrated repeat usage behaviour, and Month 3 retention stability
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