No Impunity is a platform that merges litigation finance with ESG goals, enabling investments in legal cases with high societal impact. Our platform underpins corporate accountability and supports the restoration of ecosystems through the reinvestment in community-led initiatives. We utilize technology to track impact and optimize the investment process.
£1,600,000
£10 000
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No Impunity is a platform that merges litigation finance with ESG goals, enabling investments in legal cases with high societal impact. Our platform underpins corporate accountability and supports the restoration of ecosystems through the reinvestment in community-led initiatives. We utilize technology to track impact and optimize the investment process.
Innovative litigation finance platform linking impact investors with ESG cases for tangible impact tracking.
No Impunity’s vision is a world where justice is not a privilege reserved for a few, but a right that is equally accessible to all.
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Our value proposition intertwines regenerative finance with litigation funding to create a transformative ecosystem. Firstly, we democratize the process, allowing anyone to invest in impact litigation with the flexibility to opt-out. Secondly, we empower communities by providing a platform to report impact and encrypt evidence, which ensures accurate assessment metrics and maintains the integrity of data. Lastly, we support regeneration by redirecting investors’ returns towards local development projects or backing other cases. This cycle is underpinned by Distributed Ledger Technology, ensuring immutable evidence verification, real-time tracking of funding flows, and rigorous impact verification. This holistic approach not only fuels systemic change but also sustains it, ensuring that each investment continues to contribute positively to the community and the environment.
No Impunity’s vision is a world where justice is not a privilege reserved for a few, but a right that is equally accessible to all.
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Our value proposition intertwines regenerative finance with litigation funding to create a transformative ecosystem. Firstly, we democratize the process, allowing anyone to invest in impact litigation with the flexibility to opt-out. Secondly, we empower communities by providing a platform to report impact and encrypt evidence, which ensures accurate assessment metrics and maintains the integrity of data. Lastly, we support regeneration by redirecting investors’ returns towards local development projects or backing other cases. This cycle is underpinned by Distributed Ledger Technology, ensuring immutable evidence verification, real-time tracking of funding flows, and rigorous impact verification. This holistic approach not only fuels systemic change but also sustains it, ensuring that each investment continues to contribute positively to the community and the environment.
We are solving the following problems:
1. Short supply of liquid and meaningful impact investment opportunities : 50% of impact investors state that finding impactful investments is a challenge.
2. Opaque reporting and the inability to track impact adversely impact the third sector and impact investing decisions : Authenticity of impact of investment products is one of the biggest barriers to investment for impact investors. – Impact Investor, 2022
3. There are insufficient funding channels for the forthcoming surge in climate and human rights litigation : Climate change-related cases have more than doubled since 2015. 58 out of 65 advocacy NGOs and law firms we interviewed asserted that lack of funds prevented them from taking on further work.
No Impunity operates on a dual market : Our target market is impact investors looking to channel their capital into environmental and human rights initiatives, and NGOs/legal entities seeking financial backing for high-impact litigation.The market for litigation funding, particularly in impact litigation, is expanding rapidly.
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This is fueled by several factors:- Rising Impact Litigation: A significant increase in climate change-related cases have more than doubled since 2015, indicating a growing demand for litigation funding services in these areas​. Driven by ESG litigation – and favourable development in domestic EU regulations with regards to corporate accountability -, the UK and Europe are set to capture 15.8% of the litigation funding market by 2030, and reach its full investment potential, which we aim to capture.
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– ESG and Regulatory Trends: Legislation like the Modern Slavery Acts (UK, Australia), Corporate Duty of Vigilance Law (France), and others reflect a global shift towards enforcing ESG (Environmental, Social, and Governance) compliance. This regulatory environment creates more opportunities for litigation, part of No Impunity’s target market​​.
– ESG Investment Growth: The surge in private market investments focused on climate change, reaching $183 billion in 2021 (a 90% increase from the previous year), indicates a robust and growing interest in ESG-related fields. Investors managing over $13 trillion in assets have actively engaged with companies to improve human rights practices, showing the market’s responsiveness to ESG factors​​.
No Impunity is a platform connecting private capital with ESG litigation finance investment opportunities. Our platform is engineered to enhance claimant coordination, secure evidence through encryption, and ensure precise impact tracking.
– Capital-Litigation Interface: Directly linking both private and institutional investors to actionable ESG litigation investment opportunities.
– Community-Led impact reporting & data security: Offering communities a direct line to report impacts and encrypt evidence, driving accurate assessment metrics and maintaining data integrity.
– Community led regenerative investment: Facilitating the redirection of investors’ returns into local development projects aiming to restore the damaged ecosystem.
Our business model is multifaceted and tailored to maximize the impact of litigation funding. It encompasses three key components:
– Open Cases: We focus on human rights and environmental claims that are open to any investor. Our revenue stream here is driven by the potential for a 10x return on successful cases. We charge a fee of 3.5% on the capital raised, plus a 10% fee on successful case resolutions.
– Restricted Cases: This segment deals with corporate governance cases that require confidential, selective investor funding. The revenue potential is significant due to the high settlement possibilities of specialized cases. For these, we levy a 20% success fee from the outcomes.
– SaaS Model: We offer a subscription-based solution to civil society organizations that supports collective decision-making, responsible data collection, and streamlined impact reporting. This service is provided through a tiered subscription model, ranging from £150/month for basic access to £450/month for full access to all functionalities. This model ensures that we can assist in enabling bottom-top decision-making for NGOs and civil society groups.
Our marketing and sales strategy is comprehensive, targeting various channels and audiences to maximize reach and impact:
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Content Marketing:
– Engage younger audiences via Instagram and TikTok through dynamic content including stories, interviews, frequent updates, funding goal reports, and clear calls-to-action.
– Provide educational content with in-depth, behind-the-scenes insights, investigative team features, infographics, and data visualizations.
– Develop high-quality motion-graphic content for YouTube, Instagram Reels, and TikTok to harness the viral potential of marketing.
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Outreach:
– Collaborate with social justice advocates as influencers to amplify our cases to individuals influential in law, politics, and climate change.
– Gain global attention through traditional press channels, with a focus on countries with active cases.
– Establish partnerships with NGOs, Web3 organizations, DAOs, and legal experts to bolster credibility and extend reach.
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Digital:
– Execute a comprehensive digital advertising strategy, promoting litigation as a new asset class and highlighting unique platform features, drawing comparisons with successful models like eToro and Robinhood.
– Utilize tracking tools for ad effectiveness, conduct brand and conversion lift studies, and perform A/B testing.
– Conduct customer segmentation and brand sentiment analyses, and run retargeting campaigns to re-engage interested but not yet converted users.
Aurélia has a background in digital innovation, worked for Amazon and Cognizant as a strategy consultant. She was a UK delegate at the UN Commission on Women in Technological Innovation. She is developing a data-literacy tool with the UN.
Yanis used to manage fundraising teams on behalf of advocacy NGOs. He researches corporate accountability and has experience working with victims of corporate abuse in the Middle East. He is a World Economic Forum Global Shaper.
Isaac is a blockchain and software engineer with experience working at Mozilla and Gitcoin.
Roslyn is an ICCA scholar with an LLM in dispute resolution and and arbitration. She specialises on investor-state arbitration in clmate- change disputes.
Kristaps has experience in marketing impact investment opportunities. With interests spanning design, tech and philosophy, he handles our communications strategy.
Lawyer and legal hacker reimagining IP as a common good. He graduated from Harvard and holds a doctor of law from Georgetown university. He is the founder of Corporate Accountability Labs.
A senior associate at Poghust Goodhead, a leading law firm championing justice for the victims of wrongdoing by big corporations.
Gian is a qualified lawyer and legal counsel at Omni Bridgeway, holding a Ph.D. with a thesis on the law and economics of Third-Party Funding.He is an advisor to the BRIC.
Jordan is a blockchain engineer with a decade of experience in the space. Advising brands and companies on their web3 strategy.
Daryl, an MBA and engineer, is the co- founder of Regenerative Finance DAO. His passion lies in infusing regenerative principles into web3 startups, leveraging his extensive. experience as a founder and executive coach
Investing in a startup involves risk, including loss of capital, lack of liquidity and dividends, and dilution, and should be done only as a part of a diversified portfolio. Please read our Capital at Risk Warning before investing. Please note that investments should be made by investors who understand and accept these risks, and tax treatment depends on individual circumstances and is subject to change at any time.
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