the other saint

The Other Saint is Advanced Skincare for Men. We have taken a simple two-pronged approach to face care; 

 

• Repair your skin 

 

• Prevent further damage. 

 

The Other Saint is effective in its performance yet kind in its environmental impact.

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Target

£375,000

Minimum

£10,000

The personal investment of £85K from co-founding members has allowed us to achieve the following: 

 

• Company and trademark registration 

 

• Product development 

 

• Website design and branding 

 

• Commencement of sales

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About Us

The Other Saint is Advanced Skincare for Men. We have taken a simple two-pronged approach to face care; 

 

• Repair your skin 

 

• Prevent further damage. 

 

The Other Saint is effective in its performance yet kind in its environmental impact.

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Investment Highlights

Company and trademark registration

 Product development

Website design and branding

Commencement of sales

Vision and Value Proposition

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To establish The Other Saint as a globally recognised ethical yet performance-driven men’s skincare brand. 

 

We are: 

 

Different 

Personable 

Witty 

Jovial 

Honest 

Experts 

Part of your new skincare routine 

 

But we’re not: 

 

Out of place 

Pretentious 

Boring 

Overindulgent 

Blunt 

Jesters 

Your average skincare brand

To establish The Other Saint as a globally recognised ethical yet performance-driven men’s skincare brand. 

 

We are: 

 

Different 

Personable 

Witty 

Jovial 

Honest 

Experts 

Part of your new skincare routine 

 

But we’re not: 

 

Out of place 

Pretentious 

Boring 

Overindulgent 

Blunt 

Jesters 

Your average skincare brand

The Problem

 Men are taking more time to look after themselves physically and mentally. However, there need to be more male-focused skincare brands selling in an informative, witty and exciting way that instantly grabs your attention. We feel there’s a gap in the market for a men’s skincare brand that can poke a little fun at themselves and the industry while also projecting serious expertise and know-how.  Think Dollar Shave Club, but Skincare… 

 

Yes, our skincare formulas use all-natural ingredients and are suitable for vegans. And yes, we are environmentally considerate yet performance-driven, and our sustainability values are at the forefront. But we also like to be a bit playful, a bit tongue-in-cheek and a bit rebellious. We are different, and we are multifaceted. We are the future of male skincare and The Other Saint

Target Market and Opportunity

For Men with a desire for general well-being and a fuss-free routine.

 

With success stories such as Bulldog, who recently sold for over £30 Million, Lumin, who has close to a 9-figure revenue and Baxter of California, bought by L’Oreal, we recognise there’s an opportunity for The Other Saint to be a part of a booming and lucrative industry.

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The Solution

Our products have been designed to help men start a skincare routine that isn’t overwhelming or time-consuming and it fits in with their life. 

 

Our optional subscription service allows the customer to amend, pause, and swap products, ensuring that our customers’ needs are taken care of based on their choices. It also means they’ll always have their products whenever they need them and at a discount.

Business Model

Revenue Model: Direct to Consumer 

 

• Via our website with one-off transactions, subscriptions and bundle offers. 

 

• Via Amazon. Revenue Model: Wholesale 

 

• Via third-party online outlets, distributors, and bricks and mortar outlets such as supermarkets and Boots for bulk purchase.

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Traction and Validation

We launched in December 2020 with a modest budget to spend on advertising. Based on our key metrics below, there’s enormous scope to increase, and with funding in place – massive potential to grow the brand.

 650+ customers 

• Average order value £30 

• Gross profit margin 60%+ 

• Zero returns 

• 60% returning customer rate 

• Average Review star rating of 4.9 out of 5 

• Featured press in GQ, Esquire, Telegraph+

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Marketing and Sales Strategy

Working closely with a creative team to develop a set of ‘witty’ videos that bring our tone of voice to life. 

 

Our next photo shoot will follow the video shoot, i.e. less serious and more fun. It will also feature people and customers. 

 

With the use of Tik Tok, Reels, Stories, Paid Ads and organic following, we continue to build our following and encourage more engagement. 

 

Use influencers to help increase awareness of the brand. Assign them their discount code and run competitions. 

 

 

Using Social Media, YouTube and Mail Outs etc., aim to go viral with our amusing videos. 

 

 

Retain and excite our growing database of customers with exclusive offers and featured articles about skincare routines.

 

Continuing our tone of voice theme throughout. 

 

Bring in an SEO expert who can review the website and understand search behaviors. 

 

Introduce new ways to encourage more reviews, such as vouchers enclosed with purchases.

Increase the value of the incentive if they’re willing to do video reviews.

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Team

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Sean Holman
CO-FOUNDER

Having had five years of CEO/CFO experience and delivered multi-million-pound projects for Soho House and Caprice Holdings, cost and people management are Sean’s forte. A creative thinker with huge attention to detail, Sean has a passion for bringing groups of people together, which has driven the strategic growth of The Other Saint.

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Zoe Corsellis
CO-FOUNDER

With a background in fashion and retail design, procurement, and global logistics, Zoe has worked with brands including Molton Brown, Space NK and Liz Earle. Zoe’s passion for product development and customer experience and satisfaction have driven the ethos behind The Other Saint.

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Phil Ashton
ADVISOR

Phil spent six years as the UK Sales & Marketing Director for Triumph & Disaster and now has his own agency connecting brands with retail and wholesale accounts.

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Eli Ankuste
ADVISOR

Eli has extensive experience in the men’s skincare sector, including the inception, strategy development and growth behind ManCave. He is also co-founder of Ape to Gentleman and JOSHUA’s magazine and assisted brands such as Lynx with their repositioning.

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George Scott-Welsh
ADVISOR

George is the founder of Incuhive. With strong professional skills in sales, operations and brand scaling. Also passionate about helping start-ups achieve their full potential.

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Jade Sheppard
CREATIVE

Jade is an experienced Creative Director and has worked for various London Agencies creating campaigns for brands including KFC, Dulux, O2 and Snickers.

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Charlie Taylor
PRESS / PR

Charlie is our men’s grooming and style PR guru securing coverage in GQ, Esquire and the Telegraph. He is the Former Global PR manager for Triumph & Disaster.

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Nick Carvell
GUEST EDITOR

Nick is our menswear, style and grooming expert. He is a Contributing Fashion Editor for GQ, Mr. Porter and The Telegraph. Men’s columnist for John Lewis Edition.

Investing in a startup involves risk, including loss of capital, lack of liquidity and dividends, and dilution, and should be done only as a part of a diversified portfolio. Please read our Capital at Risk Warning before investing. Please note that investments should be made by investors who understand and accept these risks, and tax treatment depends on individual circumstances and is subject to change at any time.

 

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