The Other Saint is Advanced Skincare for Men. We have taken a simple two-pronged approach to face care;
• Repair your skin
• Prevent further damage.
The Other Saint is effective in its performance yet kind in its environmental impact.
£375,000
£10,000
The personal investment of £85K from co-founding members has allowed us to achieve the following:
• Company and trademark registration
• Product development
• Website design and branding
• Commencement of sales
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The Other Saint is Advanced Skincare for Men. We have taken a simple two-pronged approach to face care;
• Repair your skin
• Prevent further damage.
The Other Saint is effective in its performance yet kind in its environmental impact.
Company and trademark registration
Product development
Website design and branding
Commencement of sales
To establish The Other Saint as a globally recognised ethical yet performance-driven men’s skincare brand.
We are:
Different
Personable
Witty
Jovial
Honest
Experts
Part of your new skincare routine
But we’re not:
Out of place
Pretentious
Boring
Overindulgent
Blunt
Jesters
Your average skincare brand
To establish The Other Saint as a globally recognised ethical yet performance-driven men’s skincare brand.
We are:
Different
Personable
Witty
Jovial
Honest
Experts
Part of your new skincare routine
But we’re not:
Out of place
Pretentious
Boring
Overindulgent
Blunt
Jesters
Your average skincare brand
Men are taking more time to look after themselves physically and mentally. However, there need to be more male-focused skincare brands selling in an informative, witty and exciting way that instantly grabs your attention. We feel there’s a gap in the market for a men’s skincare brand that can poke a little fun at themselves and the industry while also projecting serious expertise and know-how. Think Dollar Shave Club, but Skincare…
Yes, our skincare formulas use all-natural ingredients and are suitable for vegans. And yes, we are environmentally considerate yet performance-driven, and our sustainability values are at the forefront. But we also like to be a bit playful, a bit tongue-in-cheek and a bit rebellious. We are different, and we are multifaceted. We are the future of male skincare and The Other Saint
For Men with a desire for general well-being and a fuss-free routine.
With success stories such as Bulldog, who recently sold for over £30 Million, Lumin, who has close to a 9-figure revenue and Baxter of California, bought by L’Oreal, we recognise there’s an opportunity for The Other Saint to be a part of a booming and lucrative industry.
Our products have been designed to help men start a skincare routine that isn’t overwhelming or time-consuming and it fits in with their life.
Our optional subscription service allows the customer to amend, pause, and swap products, ensuring that our customers’ needs are taken care of based on their choices. It also means they’ll always have their products whenever they need them and at a discount.
Revenue Model: Direct to Consumer
• Via our website with one-off transactions, subscriptions and bundle offers.
• Via Amazon. Revenue Model: Wholesale
• Via third-party online outlets, distributors, and bricks and mortar outlets such as supermarkets and Boots for bulk purchase.
We launched in December 2020 with a modest budget to spend on advertising. Based on our key metrics below, there’s enormous scope to increase, and with funding in place – massive potential to grow the brand.
650+ customers
• Average order value £30
• Gross profit margin 60%+
• Zero returns
• 60% returning customer rate
• Average Review star rating of 4.9 out of 5
• Featured press in GQ, Esquire, Telegraph+
Working closely with a creative team to develop a set of ‘witty’ videos that bring our tone of voice to life.
Our next photo shoot will follow the video shoot, i.e. less serious and more fun. It will also feature people and customers.
With the use of Tik Tok, Reels, Stories, Paid Ads and organic following, we continue to build our following and encourage more engagement.
Use influencers to help increase awareness of the brand. Assign them their discount code and run competitions.
Using Social Media, YouTube and Mail Outs etc., aim to go viral with our amusing videos.
Retain and excite our growing database of customers with exclusive offers and featured articles about skincare routines.
Continuing our tone of voice theme throughout.
Bring in an SEO expert who can review the website and understand search behaviors.
Introduce new ways to encourage more reviews, such as vouchers enclosed with purchases.
Increase the value of the incentive if they’re willing to do video reviews.
Having had five years of CEO/CFO experience and delivered multi-million-pound projects for Soho House and Caprice Holdings, cost and people management are Sean’s forte. A creative thinker with huge attention to detail, Sean has a passion for bringing groups of people together, which has driven the strategic growth of The Other Saint.
With a background in fashion and retail design, procurement, and global logistics, Zoe has worked with brands including Molton Brown, Space NK and Liz Earle. Zoe’s passion for product development and customer experience and satisfaction have driven the ethos behind The Other Saint.
Phil spent six years as the UK Sales & Marketing Director for Triumph & Disaster and now has his own agency connecting brands with retail and wholesale accounts.
Eli has extensive experience in the men’s skincare sector, including the inception, strategy development and growth behind ManCave. He is also co-founder of Ape to Gentleman and JOSHUA’s magazine and assisted brands such as Lynx with their repositioning.
George is the founder of Incuhive. With strong professional skills in sales, operations and brand scaling. Also passionate about helping start-ups achieve their full potential.
Jade is an experienced Creative Director and has worked for various London Agencies creating campaigns for brands including KFC, Dulux, O2 and Snickers.
Charlie is our men’s grooming and style PR guru securing coverage in GQ, Esquire and the Telegraph. He is the Former Global PR manager for Triumph & Disaster.
Nick is our menswear, style and grooming expert. He is a Contributing Fashion Editor for GQ, Mr. Porter and The Telegraph. Men’s columnist for John Lewis Edition.
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