£300,000
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£10,000
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At Zzinga we aim to build the most inspiring honey drink brand in the world while supporting our lovely bees. Our start, shake up UK’s £2.3bn cider market with our delicious honey cider.
UK test launch August and September 2021: >£30K revenue through festivals and online
Received investment, among others, from a firm chairman of fevertree
2022 grew revenues to over £130K
We won several awards:
– National Student Entrepreneur Awards of the Netherlands.
– Most social impact in the Market, Agrifood Summit in Malaga.
– Lesson from the Edge Award at the Global Student Entrepreneurship Finals in Macao, China.
At Zzinga, we aim to build the world’s most inspiring honey drink brand while supporting our lovely bees.
Our first drink is a delicious cider with a unique honey taste:
– Made using only natural ingredients
– Unique honey taste
– Supports bees and biodiversity
At Zzinga, we aim to build the world’s most inspiring honey drink brand while supporting our lovely bees.
Our first drink is a delicious cider with a unique honey taste:
– Made using only natural ingredients
– Unique honey taste
– Supports bees and biodiversity
The UK drinks more cider than any other country. With £2.3bn, it is estimated to be between 1/3-2/5 of the global total. People are increasingly drinking less but spending more. The cider market may be big, but it is dull.
UK’s cider market is dominated by big players and mainly driven by volume. That’s why the cider market does not offer real innovation, and cider is often the cheapest product. In addition, young consumers care significantly about the story brands tell and whether sustainability is part of what a brand does.
The global cider market is worth £8bn. The global distribution of cider drinkers is concentrated in a few countries, hot-spots with high per capita cider consumption are, for instance, Uk, South Africa, Ireland and Sweden.
The TOP in per capita consumption is occupied by the UK, taking 40% of the world’s cider consumption. The market is worth £2.3bn, and the per capita consumption is 15 litres/year.
The older generation drinks traditional ciders, while the younger generation is increasingly shifting to flavoured ciders. 40% of the UK’s cider drinkers are under 34. The shift to flavoured ciders among the younger generation has, thus, a substantial impact on the overall industry.
With our honey cider, we play into three market trends:
– Fruity/sweeter ciders 🡪 Market share 32.5%
– Growth in premium and craft cider. Following the boom of craft beer, craft & premium ciders reached 39.5% market share
– Last but not least, in the food & beverage and hospitality sector, increasing demand for ethical products can be seen.
People under 40 make up 40% of UK cider consumption, and with an average per capita consumption of 14 litres per year, this audience consumes around 140 million cider per year.
The taste profile of our honey cider and our values play into the needs of this young generation.
With Zzinga, we want to bring the craft beer revolution to the cider market.
We do that by offering:
– A cider with a unique and exciting honey taste, made from only natural ingredients
– A premium product people are willing to pay for.
– A brand which stands for the support of bees and biodiversity.
Zzinga’s business model is built on a light capital strategy. We outsource procurement of ingredients and production to trusted key partners and focus on building the brand and selling and marketing our product.
We sell our product through 4 channels:
– Retail
– Hospitality
– Online (currently own webshop + Launching soon on Amazon)
– Events (Food/Beer/Music Festivals, Country Shows, Christmas Markets)
We successfully test-launched our honey cider in 2021, selling out and turning over £32k in two months. 2022 has seen even more success with a fantastic year, pushing revenues over £135k.
The real growth for Zzinga comes in Retail and Hospitality. However, for these sales channels to work, consumers need to be aware of us and, ideally, have already tasted us.
To achieve that, we use events (food festivals, music festivals, beer festivals and country shows). These are places where people go to find new tastes. We can profit by selling directly to customers at these events. 5m people will be at the events we join in 2023, and we will manage to make 350K of them taste our honey cider.
Take it online: Events are a great way to create online content. People like to share their experiences at events on social media, and this promotes our cider to their audience. Our growing online presence will be combined with PR activities and paid marketing.
Sales strategy for
A. Retail
We use a tiered approach in scaling in retail. That means we currently target premium retailers and aim to get into mainstream retailers over the year.
Tier 1 (2023-2024):
Booths, M&S, Ocado, Waitrose, Wholefoods
Tier 2 (2024-2025): Sainsbury’s, Asda, Morrisons, Coop, Tesco
Tier 3 (2026): International
B. Hospitality
To grow in hospitality, we work with an outsourced sales team using a “City Hive” Approach:
Tier 1 “The North (2023)”: Sheffield, Manchester, Leeds
Tier 2: “The North 2 (2024)”: Liverpool, Birmingham, York, Oxford, Cambridge
Tier 3: “The South” (2025): Reading, Brighton, Bristol, London
2026 : International
C. Online: We are selling via our webshop and will launch on Amazon this year.
25 years of sales and negotiation for Coca-Cola Company, including some of the biggest customers in the UK & Europe.
NED Pizza Express & Dominos (Eurasia)
Frm. NED Fever Tree
Frm. House of Frasers
Chief Financial Officer
Invested : €35,000
Mark Bradley is an International Aviation and Logistics CEO, and an avid transformation and business development strategist. People coach and personal mentor, with a strong passion for mentoring and coaching future leaders. Currently acting as a Aviation and Logistics advisor for Gerson Lehman Group NYC and Third Bridge Ltd . Also currently a Non Executive director , investor and personal coach assisting start ups in the food and beverage industry. Zzinga drinks UK Business development advisor to the CEO and Board of NEBOSH UK , the leading Health and Safety awards and certifications charity. Former CEO and executive board member of Emirates Aviation group Europe. One of the largest Ground handling air service, Catering and Travel provider including fleet maintenance and engineering services – holding the following positions- Chairman Dnata Holland BV CEO and Chairman of the Executive management Dnata Switzerland. CEO Italy Airport handling services Milan Airports Executive Board Member at TNT Express, Mail and Logistics.
Frm. CEO Emirates
Dnata Continental Europe
Investor & Investment Advisor
Invested : € 22,500
Frm. MD Foodbuy & Compass Group UK & IE
Frm. Head of Procurement Diageo
Invested : €5,000
Over 20 years of experience as an investor. Serving as an investor in startups and a partner in private equity firms managing over $50 million, as well as a Director and Board Member of numerous private and public companies.
All these years have taught me a golden rule. A good investment is one that is aligned with the social trends, one that answers a need people aspire to. Today more and more people want to live their lives mindfully, they want to bring more natural well-being into their daily routine.
Founder & CEO Consciuos Water Serial Investor
Invested : € 10,000
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