At Zzinga we aim to build the most inspiring honey drink brand in the world while supporting our lovely bees. Our start, shake up UK’s £2.3bn cider market with our delicious honey cider.

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16.6%

Target

£300,000

Raised

£50,000

Minimum

£10,000

  • UK test launch August and September 2021: >£30K revenue through festivals and online 
  • Received investment, among others, from a firm chairman of fevertree 
  • 2022 grew revenues to over £130K 
  • We won several awards: 
  1.  National Student Entrepreneur Awards of the Netherlands. 
  2. Most social impact in the Market, Agrifood Summit in Malaga. 
  3. Lesson from the Edge Award at the Global Student Entrepreneurship Finals in Macao, China.

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About Us

At Zzinga we aim to build the most inspiring honey drink brand in the world while supporting our lovely bees. Our start, shake up UK’s £2.3bn cider market with our delicious honey cider.

Investment Highlights

UK test launch August and September 2021: >£30K revenue through festivals and online 

Received investment, among others, from a firm chairman of fevertree 

2022 grew revenues to over £130K

We won several awards: 

– National Student Entrepreneur Awards of the Netherlands. 

– Most social impact in the Market, Agrifood Summit in Malaga. 

– Lesson from the Edge Award at the Global Student Entrepreneurship Finals in Macao, China.

Vision and Value Proposition

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At Zzinga, we aim to build the world’s most inspiring honey drink brand while supporting our lovely bees. 

 

Our first drink is a delicious cider with a unique honey taste: 

 

– Made using only natural ingredients 

 

– Unique honey taste 

 

– Supports bees and biodiversity

At Zzinga, we aim to build the world’s most inspiring honey drink brand while supporting our lovely bees. 

 

Our first drink is a delicious cider with a unique honey taste: 

 

– Made using only natural ingredients 

 

– Unique honey taste 

 

– Supports bees and biodiversity

The Problem

The UK drinks more cider than any other country. With £2.3bn, it is estimated to be between 1/3-2/5 of the global total. People are increasingly drinking less but spending more. The cider market may be big, but it is dull. 

 

UK’s cider market is dominated by big players and mainly driven by volume. That’s why the cider market does not offer real innovation, and cider is often the cheapest product. In addition, young consumers care significantly about the story brands tell and whether sustainability is part of what a brand does.

Target Market and Opportunity

The global cider market is worth £8bn. The global distribution of cider drinkers is concentrated in a few countries, hot-spots with high per capita cider consumption are, for instance, Uk, South Africa, Ireland and Sweden. 

 

The TOP in per capita consumption is occupied by the UK, taking 40% of the world’s cider consumption. The market is worth £2.3bn, and the per capita consumption is 15 litres/year. 

 

The older generation drinks traditional ciders, while the younger generation is increasingly shifting to flavoured ciders. 40% of the UK’s cider drinkers are under 34. The shift to flavoured ciders among the younger generation has, thus, a substantial impact on the overall industry. 

 

With our honey cider, we play into three market trends:

 

– Fruity/sweeter ciders 🡪 Market share 32.5% 

 

– Growth in premium and craft cider. Following the boom of craft beer, craft & premium ciders reached 39.5% market share 

 

– Last but not least, in the food & beverage and hospitality sector, increasing demand for ethical products can be seen. 

 

People under 40 make up 40% of UK cider consumption, and with an average per capita consumption of 14 litres per year, this audience consumes around 140 million cider per year. 

 

The taste profile of our honey cider and our values play into the needs of this young generation.

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The Solution

With Zzinga, we want to bring the craft beer revolution to the cider market. 

 

We do that by offering: 

– A cider with a unique and exciting honey taste, made from only natural ingredients 

 

– A premium product people are willing to pay for. 

 

– A brand which stands for the support of bees and biodiversity.

Business Model

Zzinga’s business model is built on a light capital strategy. We outsource procurement of ingredients and production to trusted key partners and focus on building the brand and selling and marketing our product. 

 

We sell our product through 4 channels: 

 

– Retail 

 

– Hospitality 

 

– Online (currently own webshop + Launching soon on Amazon) 

 

– Events (Food/Beer/Music Festivals, Country Shows, Christmas Markets)

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Traction and Validation

We successfully test-launched our honey cider in 2021, selling out and turning over £32k in two months. 2022 has seen even more success with a fantastic year, pushing revenues over £135k.

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Marketing and Sales Strategy

The real growth for Zzinga comes in Retail and Hospitality. However, for these sales channels to work, consumers need to be aware of us and, ideally, have already tasted us. 

 

To achieve that, we use events (food festivals, music festivals, beer festivals and country shows). These are places where people go to find new tastes. We can profit by selling directly to customers at these events. 5m people will be at the events we join in 2023, and we will manage to make 350K of them taste our honey cider. 

 

Take it online: Events are a great way to create online content. People like to share their experiences at events on social media, and this promotes our cider to their audience. Our growing online presence will be combined with PR activities and paid marketing. 

 

Sales strategy for 

 

A. Retail 

We use a tiered approach in scaling in retail. That means we currently target premium retailers and aim to get into mainstream retailers over the year.

 

Tier 1 (2023-2024): 

Booths, M&S, Ocado, Waitrose, Wholefoods 

Tier 2 (2024-2025): Sainsbury’s, Asda, Morrisons, Coop, Tesco 

Tier 3 (2026): International 

 

B. Hospitality 

To grow in hospitality, we work with an outsourced sales team using a “City Hive” Approach: 

 

Tier 1 “The North (2023)”: Sheffield, Manchester, Leeds 

Tier 2: “The North 2 (2024)”: Liverpool, Birmingham, York, Oxford, Cambridge 

Tier 3: “The South” (2025): Reading, Brighton, Bristol, London 

2026 : International

 

C. Online: We are selling via our webshop and will launch on Amazon this year.

 

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Team

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