Starting a new business takes funds. Without funding, businesses struggle to make needed investments in talent, equipment, and marketing. That’s why most businesses need outside funding, but securing it can be challenging, especially for women and startup founders from minority groups.


In this guide, I will explain everything you need to know about startup funding for women and minority groups, such as its current state, where to find startup funding sources, and how to apply for one.


What is the Current State of Women and Minority Businesses?

Although the UK may be the startup capital of Europe, this is not the case for women. The number of women starting and scaling companies remains much smaller than that of men and women in comparable economies, despite a sharp increase in female self-employment since the 2008 downturn.


In 2019, only 1 in 3 UK entrepreneurs is female: a gender gap equivalent to 1.1 million missing businesses.


Meanwhile, individuals with ethnic minority backgrounds are also held back by barriers not faced by other entrepreneurs even when they contribute £25billion a year to the UK economy.


A 2020 research from the Federation of Small Businesses research shows that businesses owned by ethnic minority entrepreneurs are more creative than their rivals: 30% have recently invested in innovation in new goods or services, compared to just 19% of their counterparts.


Ethnic minority businesses are also more likely to export their goods and services. However, the FSB warns that such businesses appear to be more distant from conventional funding and likely find access to finance disproportionately difficult. These concerns will discourage many ethnic minority entrepreneurs from getting their businesses off the ground and slow down the growing companies’ growth.


Also, ethnic minority businesses tend to be concentrated in a narrow range of sectors (catering, retailing, and clothing) and located in some of the UK’s most deprived areas.


Why Aren’t Female-Led Startups Getting More Funding?

Columbia Business School 2018 study shows how venture capitalists disproportionately overlook female-led ventures at multiple entrepreneurship pipeline stages.


The study results show that female-led companies are viewed as “non-starters.” Women start fewer businesses than men, accounting for just 24% of all registered businesses in 2018. The most important aspect of the gap (65%) stems from gender differences in initial funding decisions. Women are less likely to start projects that signal foreign investors with high growth potential.


There are funding discrepancies between women-led and men-led projects: Female-led ventures are 63% less likely to receive VC funding than male-led ventures. No businesses led by women were venture-backed in 1995; today, that number is just 12%.


Bridging the Funding Gap

Women and minority businesses face difficulties accessing affordable small-business loans and often must seek alternative funding sources. The discrepancy in loans of women and minority-owned businesses puts them at a disadvantage and can affect their ability to compete in the marketplace.


Despite these differences, there are many opportunities for women-owned and minority-owned companies to secure funds, including grants, micro-loans, and other business equity funds.


Startup Funding Sources for Women and Minority Businesses


Personal Savings

Suppose you have substantial personal credit and a new business idea that you feel is outstanding, putting your finances on the line. In that case, a personal loan for a business might be worth considering. These options have the advantage of being simple: No hidden fees, no fancy formulas, just a basic personal loan.


That said, here is the disadvantage—and this is important: When you take one of these loans out for your business, the lender is entering into a contract with you as an individual—not with your business. If something bad happens and the business fails, you are still fully and personally responsible for the outstanding balance repayment.


Friends and Family

You might consider going to friends and family to fund your startup. This can get you quicker access to cash with fewer flaming hoops to jump through. However, you might be headed for conflict with your family and friends if your business fails or you are tardy in repaying the money.


If you want to approach an informal investor, such as your family or friends, here are some main factors to consider:


Demonstrate Passion and Due Diligence

To have an idea is one thing, but showing that your idea is feasible is another thing. Before proposing your idea and asking for money, be sure you’ve done your research and due diligence.


Choose your Financier Carefully

Pick someone with solid business skills who knows the costs and benefits of what they are going into with good business skills. Know partnerships will suffer if the company doesn’t work out, and you can’t repay your responsibilities. Narrow the list down to friends or family who believe you can succeed, understand your plans, and be honest about the risks.


Decide What You Want – A Loan or a Share in the Business?

Think about this one carefully. A loan would require repayment over time (which you will need to be sure you can do), whereas a direct investment in your company is usually made in return for an active role in your business’s operation.


The latter might be helpful if you need mentoring tips or someone who has knowledge of the business and can help you succeed. Think hard about whether you want your family or a friend involved daily in your business operations. Likewise, what are the emotional consequences if you cannot repay the loan? These are some of the factors to think about.


Be realistic about how much money you need.

Instead of asking for the limit, consider what you need in your business plan to get you to a particular stage. If you have proven the willingness to repay the initial investment, you will be in a stronger position to apply for more money.


Come up with a Repayment Plan Agreement

Even though you know your lender or investor well, note that this is a business arrangement. Treat it as such. Your business strategy, how the funds will be used, how progress will be calculated, and how the repayments are made should be detailed in the agreement. Also, clearly explain the possible risks so that your family and friends know what they are getting into.


Government Grants

To help small companies worldwide, the British Government allocates billions annually to women and minorities that can help them sustain or expand their activities.


This funding comes from a government grant, low interest or no interest loan, tax credit, or financial contributions, and usually from local, regional, and national governments. Also, grants are one-time funds that do not require repayment, making them an excellent business startup choice.


Capital Assistance and Business Equity Funds

Capital Assistance and Business Equity Funds can make you huge savings and might be what you need to get your business off the ground.


Here is a list of capital assistance and business equity funds for women and minorities in the UK:


Angel Academy


Angel Academe makes angel investing simple, fun, and rewarding for women (and men) who want to be part of a diverse group and would like to fund innovative tech startups with women in the founding team.


Angel Academe enables top UK tech entrepreneurs to access the funding they need and carry the smartness that women bring.


BBG Ventures


BBG Ventures is investing in innovative entrepreneurs creating the next wave of consumer goods and services that shape the market. Every business in its portfolio has at least one female founder.


They agree that backing women who use technology to overcome common life problems and change everyday habits are the greatest untapped chance for venture capital. Women are the fastest-growing mobile and social media consumers, and 85% of customer transactions are made or affected by them.


Female Founders Fund


With the expectation that women will build the companies of tomorrow, the Female Founders Fund was founded. The early-stage fund invests in outstanding female talent with a broad spectrum of seed investment capital.


Diversity VC


Diversity VC is a non-profit partnership network that believes investing in companies with underrepresented founders will generate better decision-making and higher returns.


They help minority founders get the funding they need and deserve, creating an industry free from bias.


Angel Investment Network – Impact


The Angel Investment Network aims to join women-led and diversity-focused companies searching for funds. Their contributions typically range from £ 10,000 to £10,000,000 from a group interested in financing and supporting women-led businesses.


Impact X


Impact X was originally founded in the US, but they realised that investments in black entrepreneurs were less popular in Europe, so they decided to set up a company in the UK as well.


Impact X was founded to help underrepresented entrepreneurs across Europe to make social change by impact investing. Their primary focus is on Afro-Caribbean individuals looking for seed, series A, or series B funding in entertainment, media, tech, health, and digital sectors.


Loans and Micro-Loans

Women and individuals from poor backgrounds may have unique loans distinct from minority loans in business loans, which most frequently apply to individuals from various cultural classes that place them at a competitive disadvantage.



By taking advantage of startup platforms like TrendScout, you will be able to finance your business by getting many people interested in financing your small business startup through small investments.


Each investment from a backer incrementally adds to your goal, so even the smallest contribution helps, and you don’t need access to an accredited investor to fund your startup.


Setting up crowdfunding campaigns is also a great way to gain exposure for your young business while you’re seeking money for the venture. However, crowdfunding does not usually generate large sums of startup capital, and maintaining a campaign can be time-consuming. You might have to bootstrap the rest of your startup costs if you don’t meet your crowdfunding goal.


Venture Competitions

Suppose you’re interested in funding a startup without taking on interest-bearing debt. In that case, you should look into venture capital, which is a form of equity financing, as your go-to startup funding solution.


Venture capitalists invest in relatively developed companies or early-stage companies based on the venture capital firm’s focus. If a startup has enormous potential to expand and is sufficiently attractive to invest in, it will likely be funded by venture capital.


They are also keen on investing in companies with an established track record of success. To speed up their growth and development, venture capitalists also finance such firms.


How to Apply for Women and Minority Business Funds


1. Research Programs

Finding applicable services is the first step in securing funding. Federal, state, and private organisations provide small business grants, loans, and equity funds, so it is necessary to perform a broad search. It’s also a good idea to identify the types of projects usually sponsored by each company.


You can also choose unique grant programs that fit your personal and business situation. Take note of each grant agency’s name and contact information and compile a list of all the grants for which you are eligible. Select various options – grants for women only, minorities only, or if you are part of both. You can search at for federal funding and SRA International or Business Owners’ Idea Cafe for private funding sources.


2. Write Proposals and Applications

It can be overwhelming to complete plans and applications. To learn more about optimizing each program:

  • Do your research in advance.
  • Visit the website to read organization-related news stories or press releases.
  • Look at the types of organizations and programs funded by the organization and, if necessary, research particular grant-winners.
  • Focus on the exact purpose of the grants. Grants may be awarded solely for promoting entrepreneurship for women and minorities or to organizations whose services specifically benefit women and minorities in general.


3. Ask for guidance

It can be difficult to follow applying for loans, drafting grant applications, and applying for other financing services. To get more information on the application process, seek industry advisors who can provide input and support during the process or suggest contacting funding organizations.


You can also contact the awarding agency and ask for guidance. Ask a representative to discuss the grant request process with you, discussing preferred application formats and duration, the particular areas of interest of the organization, and any other grant opportunities available for women and minorities.


4. Create your Grant Proposal

The proposal should include an overview of your organization’s mission and product offerings and a needs evaluation that clearly outlines your business’s needs. Focus explicitly on how the company can support the aims of the awarding organization.


5. Describe Your Service

Create a detailed description of your products, services, and business model, and include it in your grant proposal. Add a budget, estimated financial statements, and a comprehensive outline of how you expect to invest the money on the grant.


End your proposal with professional biographies of yourself and your top-management team. Also, list the names of any organization or party of women or minorities in which you are a member.


6. Follow Submission Requirements

Send your grant proposal to the awarding agency to your contact or designated recipient. When submitting your proposal, follow all format and submission directions and provide a brief cover letter introducing yourself and your business while thanking the grant reviewers for their time.


Here are the 10 examples of UK startups owned by women and minority groups.



Einee is an EdTech app that teaches children aged 6 to 14 and inspires them. It enables them to talk to popular real-life characters like Einstein and Cleopatra. At the same time, Einee is highly educational and incredibly playful.


Without even realizing it, Einee plants seeds of motivation and knowledge into children’s minds. The children concentrate on collecting coins, and trophies, and making the characters perform goofy emotions that they barely know are educational in the app.



WiRE is a trusted national organisation that helps rural women develop and grow their businesses and delivers a range of services in response to member feedback and women’s rural business needs. WiRE believes passionately that women in rural businesses should be heard and valued.


They lobby nationally to keep rural businesses on the political agenda and regularly contribute to national policy as the Government often seeks our advice. WiRE has Prowess flagship status for excellence in women’s enterprise development.


Smooth Balance

Smooth Balance is an app for sole traders, limited companies, and accountants. The app allows users to generate and submit quotations, invoices, and log expenses.


It is meant to be used by plumbers, interior decorators, graphic designers, tree surgeons, painters and decorators, tutors, singers, web developers, programmers, translators, electricians, network engineers, PC engineers.


Anyone who is self-employed or runs a small company. This app ensures that companies never send quotes, invoices or report expenses late.


Wearetech Women

In 2015, WeAreTechWomen was founded to help women who work in technology maximise their potential.


WeAreTechWomen has helped thousands of women in technology develop their professions via meetings, conferences, and awards.


They have partnered with over 40 corporate organizations across multiple industries to help them attract, retain, and grow their female tech talent. WeAreTechWomen currently has a membership of 15,000 diverse female members working across various industries and tech disciplines.


Flair Football

Flair Football is a smartphone app for monitoring their results and training for upcoming matches for children who play football. Flair’s mission is to make every young football player feel like a pro.


The goal of Flair is to make each young football player feel like a pro. Their ultimate aim is to become an international digital forum for the next generation of athletes. The app is currently available in the UK and Ireland.


Simply Noir

Simply Noir is a thoughtfully and lovingly curated online marketplace. They support the growth of the UK’s black economy and community. They make the whole process easy, helping you connect directly with talented sellers to find something special.



POA LONDON is a Swedish accessory brand based in London. It delivers timeless designs in basic colours that boast minimalism and Scandinavian simplicity.


They are animal and environmental friendly by using materials classified as vegan. It encourages and promotes fashion that is more sustainable.


Driven Woman

Driven Woman’s Lifeworking™ program helps women identify their success, be responsible for their ambitions, and make this ‘bigger life’ happen. Research shows that the secret to effectively achieving personal goals and meeting expectations is accountability, commitment, and consistently writing down one’s goals and aspirations.


This is why they meet once a month to discuss success, build good habits, and implement plans, one small step at a time.


Search Smartly

SearchSmartly is creating the future to ensure that tenants are quickly matched to the homes and communities that best suit their needs.


By doing the heavy lifting to discover the properties that are ideally suited to the full, hyper-personal needs of and tenant, whether it be a short commute, good local education, living near green space, and so on, their unique technology reimagines and simplifies the property matchmaking experience.



Jamii is a discount card and a discovery platform that makes it easy for you to find and shop at the UK’s best independent black-owned businesses.


Launched in August 2016, they’re on a mission to do shopping at black-owned brands as seamless and instinctive as any other. They promote the Black British community’s beauty, ambition, and strength.


Given the 10 examples of UK startups owned by women and minority groups, TrendScout specialises in helping entrepreneurs and founders (especially women and minority) of high-potential startups achieve their business goals. Located in the heart of London, we pride ourselves on building strong, profitable partnerships based on common ground.



There are different challenges that women and startup founders from minority groups face in raising the funds they need to scale. However, many available options (such as TrendscoutUK) to help these startups raise the funds they need. Hundreds of start-ups are reviewed by our team of experts every year.


We evaluate every company we work with, its potential, mission and ethical practices, ensuring that every start-up we serve will always comply with our values.


Our network of innovative startups and investors, combined with over 30 years of industry experience, allows us to identify up-and-coming opportunities before they reach the masses.


If you are interested in finding a startup that aligns with your values, you can schedule an appointment with us today.


Rest assured that someone will get in touch with you and help you every step of the way.




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