Author: Elisabetta Ferri

Protecting your investment portfolio can be a daunting task. However, one can follow some great tips and tricks to protect your investment portfolio and ensure that your investment dollars are safe even in a recession.   This guide explains what a recession is, why protection of your investment portfolio is essential, how you can protect… Continue reading How to Protect Your Investment Portfolio in a Recession: The Ultimate Guide

Starting a new business requires funds. Without enough funds, businesses struggle to make needed investments in talent, equipment, and marketing. That’s why most businesses need outside startup funding sources.   You will also need more than just extra cash flow to start and scale any business. You’ll need partners and investors to start any company… Continue reading Women and Minority Businesses: Startup Funding Sources

The competition for attention and acquiring more investors for your startup is intense.   So, to stay ahead of the competition, you’ll need to use various marketing strategies, including email marketing. However, some startup founders wonder how to use email marketing to get more investors.   This article explains email marketing, its importance and its… Continue reading 7 Proven Email Marketing Strategies For Startups To Get More Investors

With hundreds of thousands of investor profiles from all over the world, there are many entrepreneurial success stories of people and companies that raised their startup or seed money from LinkedIn as an investor resource.   However, the challenge is how to go about it in the first place.   This article will explain why you should… Continue reading How to Find Potential Startup Investors with LinkedIn

Every startup wants to grow its business and be more known, and one way to do it is by using LinkedIn. LinkedIn is a social media platform that can help you grow your startup business, open up new marketing opportunities and build a solid network of professional followers for your business.   However, if you’re less… Continue reading 10 Ways to Use LinkedIn to Grow Your Startup Business

PwC’s Global Consumer Insights Survey results in 2018 showed that more than one out of every three consumers identified “confidence in brand” as one of the top three reasons influencing their decision to shop at a particular retailer, aside from price.   This demonstrates that customers are wary of brands, and most people believe they are… Continue reading 7 Effective Ways Startups Can Humanise Their Brand and Marketing Campaigns

Startups have many things to consider when it comes to marketing a business.   Once they have their online fundamentals, such as a well-designed and optimized website and appropriate social media channels, they may not be sure what to do next to create their marketing strategy.   Or, they implement it but don’t have a… Continue reading Content Marketing for Startups: How to Create an Effective Strategy

In crowdfunding, investors can get a chance to make money from startups and new entrepreneurs. However, before they dedicate money to investment crowdfunding, they need to know what benefits they can get. The benefits of crowdfunding for investors include profitable investments, broadened investment portfolios, etc…   Meanwhile, crowdfunding is becoming an increasingly popular way to… Continue reading Essential Benefits of Crowdfunding For Investors and Startups

As you enter the world of business and entrepreneurship with our very own startup, funding is the first and largest roadblock you will run into. Usually, we look for potential investors from either people we know or those looking to support you through a corporation or with money out of their savings. Although these ways… Continue reading 14 Ways to Build a Successful Crowdfunding Campaign

Starting a new business takes funds. Without funding, businesses struggle to make needed investments in talent, equipment, and marketing. That’s why most businesses need outside funding, but securing it can be challenging, especially for women and startup founders from minority groups.   In this guide, I will explain everything you need to know about startup… Continue reading The Ultimate Startup Funding Guide for Women & Minority Groups