Category: BLOG

These days, many startups understand that consumers are looking for simple ways to connect with local businesses, handle returns, experience more personalised customer service, or support their local community. They must shift to focus on omnichannel efforts to increase customer retention and, in turn, revenue.    However, some startups are having difficulties in making omnichannel… Continue reading Omnichannel Marketing For Your Startups: Strategies That Work

Pre-IPO technology startup investments pay off financially. However, some risk is involved, just like any other investment avenue. This article explains what Pre-IPO Investing is and how you can use it to invest in tech startups.   What is a pre-IPO? Pre-IPO or pre-initial public offering is a private placement of substantial blocks of shares… Continue reading Pre-IPO Investing: 7 Ways to Invest in Tech Startups

Many people are scared of investing due to the volatile nature of businesses. They don’t want to take the risk of losing their money. However, you will face many challenges on your journey to becoming a successful investor. This article will explain the common challenges you can face as a new investors and their solutions.… Continue reading 6 Common Challenges Faced By New Investors And How to Face Them

Startup owners generally want to raise significant funds, and that too, fast. However, finding someone willing to invest in your business, even if you find startup investors, may be challenging to persuade them.   This article will explain the factors investors look at before backing a startup.   What do investors look for before investing?… Continue reading 10 Things Startup Investors Consider for Before Investing

With hundreds of thousands of investor profiles from all over the world, there are many entrepreneurial success stories of people and companies that raised their startup or seed money from LinkedIn as an investor resource.   However, the challenge is how to go about it in the first place.   This article will explain why you should… Continue reading How to Find Potential Startup Investors with LinkedIn

Every startup wants to grow its business and be more known, and one way to do it is by using LinkedIn. LinkedIn is a social media platform that can help you grow your startup business, open up new marketing opportunities and build a solid network of professional followers for your business.   However, if you’re less… Continue reading 10 Ways to Use LinkedIn to Grow Your Startup Business

PwC’s Global Consumer Insights Survey results in 2018 showed that more than one out of every three consumers identified “confidence in brand” as one of the top three reasons influencing their decision to shop at a particular retailer, aside from price.   This demonstrates that customers are wary of brands, and most people believe they are… Continue reading 7 Effective Ways Startups Can Humanise Their Brand and Marketing Campaigns

Startup funding is one of the most challenging tasks a founder has to do. You need to consider several things to make your business successful. And if you’re new to the business environment and are still inexperienced, it can make it harder than it already is.   But don’t fret.   This article will explain… Continue reading 6 Rules of Startup Funding

Focusing on raising funds when it’s not yet needed or approaching it from the wrong direction might result in a lot of lost time and effort, which can be crippling for a new business.   According to The Telegraph, approximately 660,000 new startups are registered in the UK annually.   Unfortunately, not all of them will… Continue reading 10 Common Mistakes To Avoid When Raising Funds For A Startup

As Artificial Intelligence (AI) continues to develop and becomes more adept at understanding humans, the ability for companies to deliver targeted and insightful marketing campaigns also increases.   In these days of the digital-consumer environment, consumers have incredibly high expectations for companies to deliver a personalized experience.   As a result, companies must improve customer… Continue reading 5 Ways AI Marketing Helps Startups Scale